Associate Manager, Content

4 weeks ago

Ajax, Canada Colgate Full time

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

Job Title: Associate Manager, Content

Travel Required?: No Travel

Date: Aug 28, 2024

On-site

No Relocation Assistance Offered
# 162243 - Taguig, National Capital Region (NCR), Philippines

Job Responsibilities:

The Associate Manager, Content will identify actionable own and lead content optimization across IBE workstreams, maintaining both micro and macro analysis of brand activities. The role will work with all IBE members (social, search) as well as brand teams.

CONTENT OPTIMIZATION

  1. IMC CONTENT TRACKING & OPTIMIZATION: Set up the practice to track and measure OC/PCP IMC content performance to (a) provide real-time updates to key stakeholders, (b) analyze impact of different variables on content outcomes, (c) impact of brand initiatives on social earned/word-of-mouth, and (d) recommend actionable optimizations or new strategies/tactics to try.
  2. BRAND ECOSYSTEM TRACKING: Own the integrated media measurement (IMM) process to find optimization opportunities. Track Owned Social, Earned Social and .COM analytics and provide regular reports and recommendations.
  3. IBE PERFORMANCE TRENDS: Own and maximize macro tracking across workstreams and campaigns to (a) maintain performance benchmarks, and (b) identify testing opportunities to improve IBE metrics.
  4. SOCIAL LISTENING: Maximize SL and digital data sources (e.g. search keywords) to find opportunities for IBE Social and Brand teams.
  5. CREATIVE SOW ANALYTICS: Set up and track SOW data, identify trends and opportunities to aid in annual optimization. Support the team in IBE analytics & optimization workstreams.

ECOSYSTEM ENRICHMENT

  1. .COM: Work with IBE lead to streamline website annual SOW and handle page setup coordination (BEX). Manage DAM updates.
  2. SEO/SEARCH: Assist as needed in setting up Search cadence in partnership with Division and media team.

1PD MANAGEMENT

  1. DATABASE OWNERSHIP: Manage and maintain the SFMC database, leading migration/consolidation activities when needed. Lead Acquisition activities, if needed.
  2. MAXIMIZATION OPPORTUNITIES: Analyze and identify segments for media testing. Track media outcomes to identify proof points for media efficiency and effectiveness improvements.

BEX PROJECT MANAGEMENT

Assist Social team with BEX initiatives, T&Ls.

Skills & Experience:

  1. Minimum 1-2 years experience
  2. Strong analytical skills: Able to compile, review and analyze different types of data.
  3. Strong analysis skills: Able to draw actionable learnings from data reviews.
  4. Strong organization and project management: Able to map project milestones against timelines, manage SLAs, and ensure project delivery.
  5. Strong communication skills: Good visual storytelling, to present ideas effectively.
  6. Open to collaboration: Able to work with different stakeholders and departments.
  7. Curious and innovative mindset: Brings new ideas to the team, and knows how to test and learn to determine new best practices.
  8. Self-starter and a strong work ethic.

Career Pathing: Work toward IBE pillar or Brand role after 24+ months.

Learning Plan: Hands-on + Directed (by project vertical). Formal: Circus Street to be finalized.

Our Commitment to Sustainability: With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion: Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve — and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer: Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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