Email Marketing Specialist
2 weeks ago
- Location: Mississauga, Ontario
- Type: Permanent
- Job #17373
This role will report into the Senior Marketing Manager and work cross-functionally with the marketing/creative teams.
Responsibilities:
- Develop and execute comprehensive email marketing strategies aligned with the overall marketing strategy
- Oversee the email marketing strategy, building and deploying emails through Klaviyo
- Pulling data to create segmented lists based on audience characteristics, location and behaviour
- Conduct A/B testing and monitor KPIs to assess the effectiveness of email campaigns
- Stay informed about industry best practices and legal requirements related to email marketing and ensure compliance with relevant regulations, including anti-SPAM laws and GDPR
- Work closely with the copywriter to generate persuasive and compelling email copy tailored to resonate with the target audience
- 3-4 years of marketing experience with a focus in email marketing
- Familiarity with email marketing platforms, specifically Klaviyo
- Experience with marketing automation and drip campaigns
- Strong analytical skills and the ability to interpret data to drive decision-making
- Excellent written and verbal communication skills
- Following attributes will be favourable:
- Bachelor's degree in marketing or relevant field
- Experience in HTML/CSS/Javascript
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