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Marketing Specialist
2 months ago
Job Description
We are seeking a dynamic Marketing Specialist to join our team. The ideal candidate will be a creative thinker with a passion for marketing and content creation, a strong drive to generate organic traffic, and a dedication to increasing Vention's brand awareness. The Marketing Specialist will play a pivotal role in managing email marketing campaigns, coordinating social media activities, supporting webinar preparations, coordinating translations, and overseeing SEO content.
Responsibilities:
Email marketing:
- Assist in the creation and execution of email marketing campaigns, including weekly newsletters and automated series.
- Own and manage the email marketing platform and segmentation processes.
- Contribute to content-driven strategies to boost engagement and conversations through email channels.
- Monitor and report on campaign performance.
Social media:
- Collaborate with the brand manager to determine content themes and strategies for social media platforms.
- Write engaging social media content and work with graphic designers to produce all assets.
- Schedule, post and manage content across various social media channels.
- Collect and present performance data, offering insights for the brand manager to make recommendations for improvement based on competitive analysis.
Blog and SEO:
- Collaborate with the brand manager to identify relevant blog topics and determine appropriate content formats (e.g., long-form articles, short-form posts)
- Write and work closely with other copywriters to produce high-quality content, from leadership to technical pieces.
- Review and optimize blog content for SEO while keeping the nature of the piece.
Translation:
- Coordinate translation efforts for marketing, product, and sales as needed.
- Ensure translated content maintains consistency and accuracy with the original messaging.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum of 2 years of experience in marketing, with a focus on email marketing, social media, and/or content creation.
- Proven experience in marketing and content creation.
- Excellent written and verbal communication skills.
- The capacity to work in French is a plus.
- Ability to work collaboratively in a fast-paced environment.
- Detail-oriented with strong organizational skills.
- Proficiency in SEO principles and practices is a plus.
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