Marketing Specialist

4 weeks ago

Montreal, Canada ACUITY BRANDS LIGHTING, INC. Full time
Acuity Brands Marketing Specialist in Montreal, Canada

We use technology to solve problems in spaces, light, and more things to come… for our customers, our communities, and our planet.

Acuity Brands, Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light, and more things to come. Through our two business segments, Acuity Brands Lighting and Lighting Controls (ABL) and the Intelligent Spaces Group (ISG), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.

We are positioned at the intersection of sustainability and technology. Our businesses develop technology that helps save our customers energy and reduce their carbon emissions. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and location-aware applications.

Job Summary

Working with stakeholders externally and internally across Marketing, Sales and Design, the Marketing Specialist is responsible for creating, implementing and managing marketing activities. The Marketing Specialist develops and leads campaigns to generate product awareness and strengthen brand identity to drive business opportunities and stimulate sales for the organization.

Well versed and passionate about marketing, the incumbent will integrate social media and digital strategy to traditional marketing collateral and content, to create impactful omni-channel marketing campaigns. This position reports to the Director of Marketing – Architectural Specialty.

Key Tasks & Responsibilities (Essential Functions)

  1. Works with key stakeholders including the Business Unit Leader, Design & Development, Sales and Marketing leaders to understand key market needs.
  2. Creates and executes compelling campaigns and campaign plans to meet marketing goals.
  3. Plans and delivers external communications to our channel, our customers and our industry designed to positively impact the external brand image, communicate the messages of the company, and drive sales.
  4. Ensures all marketing material adheres to brand guidelines.
  5. Updates and maintains website content.
  6. Collaborates with internal and external creative teams to develop and update marketing materials, including presentations, brochures, educational webinars, product sell sheets, case studies, press releases, web content, social media content, ads, and tradeshow booth material.
  7. Supports internal communication activities, including sharing marketing activities and project successes with employees and channel.

Skills and Minimum Experience Required

  1. Excellent interpersonal skills- interacts positively with all stakeholders.
  2. Good writing, communication and presentation skills. Able to develop a compelling story.
  3. Well organized, with ability to multi-task and think outside of the box.
  4. Ability to prioritize projects, work within short time frames and meet deadlines.
  5. Good knowledge of web marketing, social media, email marketing.
  6. Proficiency in Microsoft Office Suite.
  7. Excellent command of English, spoken and written. French language skills an asset.

EXPERIENCE AND EDUCATION

  1. Bachelor’s degree in marketing or related field.
  2. 1-5 years’ experience in marketing.
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