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Lead Generation Manager

3 months ago

Old Toronto, Canada Corpay Full time

Corpay is currently looking to hire a Lead Generation Manager within our cross-border division. This position falls under our Corpay Cross-Border line of business. In this role, you will be instrumental in developing, implementing, and producing leads for the new core business units globally. This individual has no direct reports but offers indirect leadership and support to the various sales leaders across the organization. This position reports to the Global Director of the Sales Enablement team and regularly collaborates with the sales team members, sales leadership in each region, and various members of the Enablement group.

How We Work

As a Lead Generation Manager, you will be expected to work in a hybrid environment, depending upon your location and a local office. Corpay will set you up for success by providing:

  • Monthly home internet stipend

Role and Responsibilities

  • This role will develop, implement, and execute strategies aimed at generating high-quality leads to fuel the sales pipeline and drive revenues in North America, EMEA, and APAC
  • Produce net-new leads across the core business, reactivate older leads, and provide guidance on determining which leads are most likely to convert
  • Review current lead scoring and prospect grading methodology and determine if the existing process works, or if a new algorithm needs to be deployed
  • The Lead Generation Manager will work closely with the various sales teams to form a deep understanding of the top-of-funnel methodology, FX industry, and the various customer personas that Corpay prospects
  • Work to identify new opportunities across existing industries and new verticals or channels globally
  • Identify industry trends, pain points, decision considerations, and touchpoint preferences
  • Build a portfolio of prospect personas along with their roles and responsibilities
  • Utilize automation tools and CRM systems to capture, nurture, and track leads throughout the sales funnel
  • Analyze lead generation metrics and KPIs to track performance, identify areas for improvement, and make data-driven decisions
  • Prepare and present regular reports on lead generation performance, insights, and recommendations to stakeholders about conversions

Qualifications and Skills

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Proven experience in lead management, demand generation, or related roles
  • Strong understanding of lead management principles, lead generation and nurturing strategies, and lead scoring methodologies
  • Knowledge of sales best practices, including outbound lead generation and customer lifecycle management
  • Proficiency in CRM systems (e.g., Salesforce), automation platforms, and lead management tools
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
  • Excellent organizational and project management skills, with the ability to handle multiple priorities and meet deadlines
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
  • Self-motivation, responsibility, fast learning, an ability to work individually and collaboratively
  • Familiarity or expertise with the global payments or FX sector
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