Senior Marketing Manager, Wholesale

3 weeks ago

Burlington, Canada JTB HAWAII GROUP COMPANIES Full time

Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We’ve discovered that finding the right opportunities involves time, experience, and discipline. We strategically anticipate trends and capitalize on value creation opportunities to strengthen our market position, all while prioritizing an excellent living experience for our Residents and delivering a robust portfolio for investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

About the Position:

At Equiton, where the worlds of real estate and finance converge, we are in search of an experienced and versatile Senior Marketing Manager with demonstrated experience in developing, executing, and optimizing campaigns for the financial services industry that drive awareness and consideration amongst the financial community. The role is pivotal in driving digital marketing initiatives and campaigns across email and social media channels that resonate with the advisor channel and help them further support and educate their clients. Success in this position would require a deep understanding of the financial services industry and an ability to thrive in the fast-paced environment of day-to-day marketing activities and evolving needs. If you are someone who revels in the rewarding challenge of digitally building a brand, we want to hear from you. Strong organizational skills, proactivity, attention to detail, and excellent communication skills are paramount. Previous experience of working within the financial services industry is a must.

Successful candidates must have a minimum of seven to ten years of experience in marketing and be available to work at the company's head office in Burlington, ON.

Key Functions & Responsibilities:

  • Collaborate closely with the sales team to provide them with the necessary marketing materials, tools, and resources to effectively engage with advisors throughout the sales process.
  • Develop and execute comprehensive marketing and communications campaigns and strategies, continuously monitoring their effectiveness.
  • Supervise the creation of marketing and communications collateral including thought leadership content to ensure alignment with the organization's brand, encompassing materials such as white papers, website copy, and more.
  • Strong familiarity with marketing automation tools like HubSpot and Mailchimp. Proven experience in setting up and managing automated email campaigns within such platforms is essential.
  • Ability to design, execute, and optimize automated email campaigns across various stages of the customer journey, including lead nurturing, retention, and re-engagement.
  • Keep abreast of current trends and best practices in social media marketing to identify opportunities for innovation and enhancement.
  • Analyze social media performance metrics regularly, providing comprehensive reports to monitor progress and refine strategies for optimal results.
  • Provide marketing support for events, such as conferences, seminars, webinars, and networking events.

Required Skills & Abilities:

  • Bachelor’s degree in marketing, business, or a related field.
  • Seven to ten years of proven experience in advertising and marketing.
  • Proven marketing experience in the financial services industry.
  • Strong understanding of digital marketing channels, SEO, SEM, social media platforms, and digital advertising techniques.
  • Strong understanding of email marketing principles, best practices, and technologies, as well as social media platforms and their respective algorithms and features.
  • Proficient in marketing automation tools, analytics platforms, and advertising platforms.
  • Excellent leadership and communication skills.
  • Ability to create compelling and engaging content that drives engagement.
  • Demonstrates an ability to anticipate needs and proactively plan, requiring minimal guidance.
  • Strong work ethic and team player – trustworthy, capable, and reliable.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Ability to thrive in a fast-paced growth environment.

Our Commitment to Diversity, Equity and Inclusion:

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

Our Core Values:

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

Offering the highest level of professional expertise, quality service and knowledgeable insights.

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

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