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SEO Coordinator
3 months ago
VERB is a digital marketing and technology agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast
Sound good? Great, here’s who we’re looking for…The SEO Coordinator works closely with the SEO team and other internal stakeholders to help clients improve their search engine ranking through optimization strategies and technical SEO recommendations. They manage and implement day-to-day SEO tasks for retainers, and support SEO Strategists as required.
What You Will Do
- Perform SEO activities including, but not limited to, keyword research, competitor research, content, and website performance analysis
- Maintain SEO keywords trends charts
- Utilize site scanning tools to find and fix technical SEO issues, as needed
- Use a variety of SEO tactics including site architecture, on-page, off-page and local SEO to improve clients’ visibility in search results
- Complete tasks that support backlinking and outreach strategies
- Work closely with an SEO Strategist to coordinate SEO tasks for multiple clients
- Follow up with the Accounts team and other departments as required to ensure relevant tasks are completed accordingly
- Continuously think of ways to improve SEO strategies and tactics and help implement those changes
- Participate in SEO team training activities
- Stay up to date on SEO and integrated marketing trends
- Assist with other SEO activities as required
- 0-2 years of SEO experience
- Post-secondary education in marketing, communications, or equivalent experience
- Familiarity with technical SEO tools (i.e., Screaming Frog, DeepCrawl, etc.) and keyword tools (i.e. SEMRush, Ahrefs, etc.)
- Familiarity with CMS (Content Management Systems) such as Wordpress and Drupal
- Demonstrated ability to write and create content for SEO and/or social media
- Able to take constructive criticism as a learning opportunity and apply feedback as needed
- Proven ability to manage multiple projects simultaneously
- Strong attention to detail, analytical and problem-solving skills
- Excellent written and verbal communication
- Highly organized with the ability to function in a fast-paced business environment
- Familiarity with analytics, GBP listings and/or social media campaigns is considered an asset
Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.
In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:
- 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
- A wellness spending account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Remote and flexible work arrangements
- Transit and fitness discounts
- Recreational sports teams
- Learning and development opportunities with a multitude of resources
- Internal recognition programs
