Product Marketing Manager

1 month ago

Old Toronto, Canada Viral Nation Inc. Full time

Viral Nation’s Product Marketing Manager is responsible for driving the Go-to-Market strategies and Inbound for our suite of mobile, web, and brand safety applications. This role will work closely with cross-functional teams to position, launch, and promote our apps to achieve business objectives and maximize user acquisition and engagement across both B2B and B2C channels.

Responsibilities:

  • Develop and execute go-to-market strategies that aligns with the company’s broader objectives
  • Act as voice of the customer, building pipeline and framework for contextualizing the needs of our Customers, Sellers, and the industry landscape
  • Craft compelling positioning and messaging tailored to different customer segments in both B2B and B2C markets.
  • Understand and map out the customer journey, from awareness to advocacy. Collaborate on the different marketing channels (paid, social, email, web, pr, etc.)
  • Actively influence product decisions by providing market insights and customer feedback to shape the product roadmap and prioritization.
  • Maximize use of go-to-market channels including blog posts, feature guides, promotional videos, and sales material to drive adoption, user engagement, and sales support.
  • Track and analyze key performance indicators (KPIs) such as download rates, user engagement, and ROI of marketing campaigns.
  • Conduct market research and user surveys to understand customer needs, preferences, and behaviors specific to mobile apps.
  • Monitor the competitive landscape to identify market opportunities and threats, and update product positioning accordingly.
  • Partner closely with Product, Sales, Data, Insights, and Customer Success.

Qualifications and Skills:

  • Bachelor's Degree in Marketing, Business, or a related field.
  • 5+ years of experience in product marketing
  • Strong analytical skills with proficiency in analytics tools (e.g., Mixpanel).
  • Experience in both B2B and B2C marketing is a plus.
  • Excellent communication and presentation skills, with the ability to effectively convey complex insights to stakeholders at all levels.
  • Strong project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment.
  • Passion for understanding consumer behavior and trends, and a commitment to driving consumer-centricity across the organization.
#J-18808-Ljbffr

  • Product Manager, It

    4 weeks ago

    Toronto, Canada Bridgemarq Real Estate Services Manager Limited Full time

    Status: Full time About RPS Real Property Solutions - At RPS we thrive on finding incredibly smart home and neighborhood real estate intelligence and insights for our customers to help add value to the home journey, we find, understand, and overcome the barriers that keep the business from delivering a positive customer experience. We are a team who shares...

  • Digital Marketing Sales Consultant

    1 week ago

    Old Toronto, Canada Paramount Product Development Full time

    The Digital Marketing Sales Consultant drives sales through managing initial customer contact through different customer acquisition strategies.The digital marketing sales Consultant plays a key role from the first point of contact through customer acquisition. We are looking for candidates with proven sales experience.Responsibilities:Present, promote and...

  • Product Marketing Manager

    2 weeks ago

    Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    4 weeks ago

    Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    4 weeks ago

    Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    4 weeks ago

    Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...

  • Product Marketing Manager

    2 weeks ago

    Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...

  • Product Marketing Manager

    1 month ago

    Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...

  • Product Marketing Manager

    1 month ago

    Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...

  • Product Marketing Manager

    1 month ago

    Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...

  • Senior Product Marketing Manager

    14 hours ago

    Old Toronto, Canada Croesus Finansoft, Inc. Full time

    Croesus Laval Canada Marketing Not specified Company Description Croesus provides innovative, high-performance, and secure wealth management solutions that include portfolio management systems, portfolio rebalancing tools, and application programming interfaces (APIs). These solutions empower wealth management professionals to improve their...

  • Senior Product Marketing Manager

    2 days ago

    Old Toronto, Canada Croesus Finansoft, Inc. Full time

    Croesus Laval Canada Marketing Not specified Company DescriptionCroesus provides innovative, high-performance, and secure wealth management solutions that include portfolio management systems, portfolio rebalancing tools, and application programming interfaces (APIs). These solutions empower wealth management professionals to improve their...

  • Senior Product Marketing Manager

    2 days ago

    Old Toronto, Canada Croesus Finansoft, Inc. Full time

    Croesus Laval Canada Marketing Not specified Company DescriptionCroesus provides innovative, high-performance, and secure wealth management solutions that include portfolio management systems, portfolio rebalancing tools, and application programming interfaces (APIs). These solutions empower wealth management professionals to improve their...

  • Senior Product Marketing Manager

    2 days ago

    Old Toronto, Canada Croesus Finansoft, Inc. Full time

    Croesus Laval Canada Marketing Not specified Company DescriptionCroesus provides innovative, high-performance, and secure wealth management solutions that include portfolio management systems, portfolio rebalancing tools, and application programming interfaces (APIs). These solutions empower wealth management professionals to improve their...

  • Product Marketing Manager, Hospitality

    7 days ago

    Old Toronto, Canada Lightspeed Commerce Full time

    The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager to accelerate growth of the Lightspeed Restaurant product in North America. Reporting to the Global Lead, Hospitality PMM and working closely with the Hospitality PMMs based in EMEA and APAC, this position will: develop, coordinate, and execute product...

  • Product Marketing Manager, Hospitality

    5 days ago

    Old Toronto, Canada Lightspeed Commerce Full time

    The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager to accelerate growth of the Lightspeed Restaurant product in North America. Reporting to the Global Lead, Hospitality PMM and working closely with the Hospitality PMMs based in EMEA and APAC, this position will: develop, coordinate, and execute product...

  • Product Marketing Manager, Hospitality

    5 days ago

    Old Toronto, Canada Lightspeed Commerce Full time

    The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager to accelerate growth of the Lightspeed Restaurant product in North America. Reporting to the Global Lead, Hospitality PMM and working closely with the Hospitality PMMs based in EMEA and APAC, this position will: develop, coordinate, and execute product...

  • Product Marketing Manager, Hospitality

    5 days ago

    Old Toronto, Canada Lightspeed Commerce Full time

    The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager to accelerate growth of the Lightspeed Restaurant product in North America. Reporting to the Global Lead, Hospitality PMM and working closely with the Hospitality PMMs based in EMEA and APAC, this position will: develop, coordinate, and execute product...

  • Senior Product Marketing Manager

    1 month ago

    Old Toronto, Canada Floatcard Full time

    About FloatFloat is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!Our...

  • Senior Product Marketing Manager

    1 month ago

    Old Toronto, Canada Floatcard Full time

    About FloatFloat is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!Our...