Digital Content Manager

3 weeks ago


Toronto, Canada INKAS® Group of Companies Full time

We are seeking a talented Digital Content Creator with a specialization in copywriting to craft captivating and impactful content across various digital platforms. If you have a flair for storytelling, a knack for attention-grabbing copy, and a passion for digital trends, we want to hear from you

 

Responsibilities:

  • Develop and implement digital content strategies aimed at elevating brand visibility and audience engagement.
  • Produce high-quality, original written content tailored for social media, websites, email campaigns, and other digital channels.
  • Collaborate closely with marketing and design teams to ensure seamless integration of copy across all digital platforms.
  • Conduct regular content audits and performance analyses to track key performance indicators (KPIs) and optimize content for maximum impact.
  • Utilize data-driven insights to refine content strategies and drive improved results.
  • Stay abreast of industry trends and emerging best practices to enhance content quality and effectiveness continually.

 

Requirements:

  • Proven experience as a Digital Content Creator with a focus on copywriting.
  • Proficiency in crafting various types of content, including short-form/social media posts, web copy, editorial articles, advertisements, and video scripts.
  • Ability to adapt tone and style to align with campaign objectives and target audiences effectively.
  • Familiarity with modern AI tools and platforms to enhance content creation processes.
  • Experience in PR (Public Relations), including media relations, press release writing, and pitching, is advantageous.
  • Knowledge of social media platforms and content management systems.


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