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Chief Marketing Officer

1 month ago

Vancouver, Canada Coulson Capital Full time

About Roar


Roar is a powerhouse marketing agency specializing in scaling eCommerce for 8 (and counting) in-house brands through cutting-edge advertising strategies, data-driven performance marketing, and direct-to-consumer (DTC) growth tactics. Roar is where risk-takers, trailblazers, and rule-breakers thrive At Roar, we're not just looking for employees – we want visionaries. We value individuals who aren't afraid to challenge the status quo, think outside the box, and push the limits of what's possible.


If you're someone who thrives on innovation, embraces uncertainty, and wants to disrupt the industry by pushing boundaries, then Roar is for you Here, you'll have the opportunity to work alongside like-minded individuals who share your passion for shaking things up and making a difference.


We partner with top brands—especially in the health and wellness space—to optimize their digital presence, drive sales, and build lasting customer loyalty.


As we continue to expand, we are seeking a Chief Marketing Officer (CMO) with a strong background in advertising, Shopify, and eCommerce brand growth to lead our marketing efforts and position Roar as the go-to agency for DTC success.



Position Overview


The Chief Marketing Officer (CMO) at Roar will be a high-level advertising executive, responsible for developing and executing growth-driven marketing strategies for both Roar and our clients. This role requires deep expertise in paid media, Shopify optimization, and scaling eCommerce brands, with a strong preference for experience in the health and wellness sector.


The ideal candidate is a performance marketing expert who thrives on data, creativity, and innovation—someone who knows how to turn ad spend into massive ROI while building brands that customers love.



Key Responsibilities


  • Lead Advertising Strategy: Develop and oversee high-performing ad campaigns across Meta, Google, TikTok, and emerging digital platforms, ensuring maximum client growth and ROI.
  • Shopify & eCommerce Growth: Leverage Shopify expertise to optimize DTC brand performance, improving conversion rates, user experience, and overall sales.
  • Client Growth & Retention: Work directly with eCommerce brands to drive their success through performance marketing, funnel optimization, and strategic consulting.
  • Brand Positioning & Thought Leadership: Elevate Roar’s reputation as a leading marketing agency, developing industry insights, case studies, and thought leadership content.
  • Data-Driven Decision Making: Utilize analytics tools such as Google Analytics, Triple Whale, Northbeam, and Meta/Google Ads Manager to track, report, and optimize campaign performance.
  • Influencer & Partnership Marketing: Identify and collaborate with key influencers, affiliates, and brand partners to amplify marketing impact.
  • Team Leadership & Growth: Build, mentor, and lead a high-performance marketing team, fostering innovation and collaboration.



Qualifications


  • Proven success in scaling eCommerce brands, with a strong preference for health and wellness industry experience.
  • Deep expertise in paid advertising, including Meta, Google, and TikTok Ads.
  • Hands-on experience with Shopify, including CRO, automation, and eCommerce best practices.
  • Strong understanding of performance marketing metrics, attribution models, and data analytics tools (Google Analytics, Triple Whale, Northbeam, etc.).
  • Experience leading a marketing team in a fast-paced agency or eCommerce environment.
  • Track record of driving high-ROI campaigns and delivering measurable client success.



Why Join Roar?


At Roar, we don’t just run ads—we create industry-leading marketing strategies that build powerhouse brands. If you’re a visionary in performance marketing, eCommerce growth, and advertising, this is your chance to take the lead and shape the future of digital marketing at scale.


Are you ready to ROAR? Let’s build something extraordinary together.