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Chief Marketing Officer

7 days ago

Vancouver, British Columbia, Canada Coulson Capital Full time
Coulson Capital Seeks Experienced Chief Marketing Officer

The role of the Chief Marketing Officer at Coulson Capital involves overseeing high-performing ad campaigns across various digital platforms. This includes Meta, Google, TikTok, and emerging digital channels. The goal is to drive maximum client growth and return on investment (ROI). Our ideal candidate possesses deep expertise in paid media, Shopify optimization, and scaling eCommerce brands, particularly in the health and wellness sector.

Responsibilities will include leading advertising strategy, developing and executing growth-driven marketing tactics, and leveraging Shopify expertise to optimize DTC brand performance. We are seeking a performance marketing expert who can turn ad spend into massive ROI while building strong relationships with our clients. Key qualifications include:

  • Proven success in scaling eCommerce brands, preferably in the health and wellness industry.
  • Strong background in paid advertising, including Meta, Google, and TikTok Ads.
  • Hands-on experience with Shopify, covering CRO, automation, and eCommerce best practices.
  • Experience leading a marketing team in a fast-paced agency or eCommerce environment.

We prioritize data-driven decision making and utilize analytics tools like Google Analytics, Triple Whale, Northbeam, and Meta/Google Ads Manager to track, report, and optimize campaign performance. Our ideal candidate will be passionate about staying up-to-date with the latest industry trends and insights, with a strong preference for experience working with top brands in the health and wellness space.

We partner with influential thought leaders and key partners to amplify marketing impact. If you're a visionary in performance marketing, eCommerce growth, and advertising, this is your chance to take the lead and shape the future of digital marketing at scale.