Salesforce Administrator
2 weeks ago
We are seeking an experienced Salesforce Marketing Cloud (SFMC) Administrator to join our clients team on a 5-month contract in Burnaby, BC. The SFMC Administrator will support our marketing operations team, managing and optimizing our Salesforce Marketing Cloud platform to drive effective digital marketing initiatives. This role will work closely with stakeholders across marketing, technology, and customer experience teams to implement campaigns, maintain data quality, and ensure system integrity.
Key Responsibilities
- Platform Management: Administer and configure SFMC, including Email Studio, Journey Builder, Automation Studio, and other key platform features.
- Campaign Execution: Support the development and launch of personalized marketing campaigns, ensuring data accuracy and efficient campaign deployment.
- Data Integration: Manage integrations between Salesforce CRM and Marketing Cloud, including data imports/exports and syncing customer data across platforms.
- Audience Segmentation: Create and optimize audience segments using SQL and other SFMC tools for more effective targeting.
- Troubleshooting & Support: Monitor platform performance, address technical issues, and work with Salesforce Support if necessary.
- User Training: Provide training and support to internal marketing teams, helping them use SFMC effectively and within best practices.
- Reporting & Analytics: Generate reports to track campaign performance, email deliverability, and user engagement.
Required Qualifications
- Experience: 3+ years of hands-on experience with Salesforce Marketing Cloud administration, preferably in a large organization.
- Technical Skills: Proficiency in SFMC tools (Email Studio, Journey Builder, Automation Studio), with a solid understanding of AMPscript, SQL, and HTML for email customization.
- Salesforce Certifications: Salesforce Marketing Cloud Email Specialist or Admin certification preferred.
- Analytical Mindset: Strong analytical skills to assess data, track campaign performance, and suggest improvements.
- Communication Skills: Ability to work cross-functionally and communicate technical information to non-technical stakeholders.
- Problem-Solving Skills: Strong troubleshooting skills to resolve SFMC-related issues and ensure seamless campaign execution.
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