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Senior Marketing Specialist
2 months ago
Position: Senior Marketing Specialist
Duration: Full-Time, Permanent
Location: Calgary, AB (Hybrid - Flexible)
Salary: Up to $130,000 + Benefits/Employee Stock Ownership Plan
Position Overview
Hammehr Talent Consultants is partnering with an innovative SaaS startup to recruit a Senior Marketing Specialist. This role involves crafting and executing strategic marketing and sales content aimed at promoting effective and affordable solutions for there clients.
What You'll Do (Responsibilities)
- Lead and develop the strategy and execution of marketing and sales content, including writing compelling sales collateral (decks, one-pagers) and marketing materials (websites, content) to accelerate the prospecting process.
- Collaborate closely with Sales and Founders to create impactful sales collateral that aligns with the Ideal Client Profile (ICP), Buyer Journey, and Messaging Framework.
- Guide the revision and relaunch of the company's website, ensuring alignment with the ICP, Buyer Journey, and Messaging Framework.
- Evolve the company's ICPs, Buyer Journeys, and Messaging Frameworks based on insights from new clients.
- Develop scalable processes for managing all external company communications, including the Company Newsletter and page.
- Create marketing and sales collateral to support the upselling and cross-selling of the company’s consulting clients into the company’s SaaS product.
Basic Requirements (Must Have)
- Proven experience in writing compelling sales and marketing collateral for Enterprise SaaS.
- Proven ability to craft and execute marketing strategies that add value for prospects and drive inbound pipeline.
- A mature self-starter who can operate independently and collaborate effectively with Product, Sales, and Senior Leadership.
Preferred Qualifications (Nice to Have)
- Experience working for a SaaS startup.
- Strong background in strategic marketing and sales content creation.
The Challenges
- Leading content creation efforts in a rapidly evolving field.
- Balancing technical accuracy with marketing appeal.