Marketing Specialist

Please note that:Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.We require all our head office associates to be proficient in French, spoken and written.3 days office / 2 days remote At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve. We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick's Lumber banners are well equipped to help meet the needs of all DIYers and contractors. You've got the talent? We've got the tools Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You'll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills. So, if you're looking to do what you love, we could be a perfect match. Role Description Are you passionate about B2B field marketing, high-impact engagement strategies, and creating experiences that truly resonate with professional clients?Join our marketing team and play a key role in developing and executing innovative activation strategies designed to strengthen brand awareness, acquisition, and retention among our Pro customers. As a Marketing Specialist - Pro Activations & Engagement, you'll act as a true orchestrator, collaborating closely with multiple internal teams and external partners to ensure flawless execution of marketing initiatives across all our B2B touchpoints. Main Responsibilities Activate the brand among Pro customers through integrated campaigns, events, promotions, and engaging experiential initiatives.Understand the business needs of the categories under your responsibility and the specific requirements of each channel in order to build high-performing activation plans.Analyze and optimize the Pro customer journey to maximize retention and drive new customer acquisition.Contribute to the development and execution of multichannel marketing strategies, ensuring message consistency and relevance across every touchpoint.Plan, coordinate, and manage events and promotional activities, ensuring the quality of the experience and the effectiveness of deployed actions.Manage the activations budget, track expenses, and maximize the return on investment of initiatives.Write clear and inspiring briefs for creative teams and marketing partners.Monitor market trends, best practices, and competitive initiatives to provide proactive and innovative recommendations.Measure and analyze campaign and activation results, sharing insights to continuously improve performance. Skills and Qualifications We're Looking ForUniversity degree in Marketing, Business Administration, or any equivalent combination of education and experience.Minimum of 2-3 years of experience in project coordination.Passion for experiential marketing, brand activations, and omnichannel communication.Strong project management and coordination skills, with the ability to lead multidisciplinary teams.Analytical mindset and business acumen to turn data into actionable insights.Creativity, curiosity, and the ability to propose new ideas that make an impact.Excellent adaptability, able to work under pressure and manage multiple projects simultaneously.Bilingualism (French and English) both written and spoken (Frequent communications with internal/external partners and/or clients/employees outside of Québec) By joining the RONA family, you'll enjoy many benefits, such as:A childcare centre that can accommodate up to 78 childrenA cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stationsElectric car charging stationsA fitness centre, sports activities, and showersExclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)Benefits: retirement savings plan, annual bonuses, student incentive program, etc.Career growth opportunities within the companyAn inclusive and safe working environmentPromotion of work-life balanceAn employer that's involved in the communityAnd much more If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs. RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.