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Content and Social Media Specialist

3 months ago

Markham, Canada SUNPAN Full time

At SUNPAN, we are dedicated to transforming home furnishings and delivering exceptional experiences through the passion and enthusiasm of our team. As a fast-growing leader in the industry, we pride ourselves on our commitment to diversity, excellence, and the professional growth of our employees.


As a Great Place to Work certified company for 3 years running, SUNPAN offers a thriving environment where creativity and innovation are encouraged. We invite individuals who excel in these areas to explore career opportunities across various departments and join a company that values and nurtures its talent.


We are seeking talented, motivated individuals to join our dynamic team and contribute to shaping the future of our company. Find your next career adventure with SUNPAN and be part of our Marketing team with the role of Content & Social Media Specialist, Reporting to the Digital Marketing & Communication Manager. The Ideal candidate for this role is a natural storyteller who lives and breathes social media, is a highly motivated and creative individual, and will work closely with the Content Creator, and other members of the marketing team to drive SUNPAN’s brand across social media.


Please include a link to your portfolio when applying.



PRINCIPAL FUNCTIONS & OBJECTIVES


Social Media

  • Clearly Communicate and drive SUNPAN as a brand and product narratives on Multiple Platforms.
  • Ownership of social strategy and media planning.
  • Pitch, storyboard, present and champion ideas and concepts to senior team members and assist in clearly defining the production requirements for each project.
  • Build Content calendar and implement social media plan.
  • Focus on collaborating with the video content creator to produce engaging video content for socials.
  • Work closely with the Digital Marketing and Communications Manager to manage the influencer program and contribute to earned media mentions
  • Engage with the design community online and identify SUNPAN products featured on other channels, curate third-party image submissions for social media and the catalogue
  • Develop a content plan for promoted posts and stories that will garner brand awareness and social engagement
  • Collaborate with cross-functional teams, including graphic designers, copywriters, and content creators, and external partners on a variety of campaigns.
  • Research and provide recommendations based on standard methodologies as well as industry and consumer trends, to support the ongoing development of organic social strategy and playbook.
  • Working over certain weekends and evenings during key trade shows and other events is essential for this role


Media Relations

  • Grow and maintain relationships with journalists and key stakeholders to ensure increased coverage for SUNPAN in trade and mainstream media outlets while maintaining SUNPAN as a brand
  • Respond to journalist enquiries in a timely manner and facilitate interviews with internal team leaders
  • Draft, revise, and proofread press releases for significant company announcements, and coordinate their distribution to relevant trade publications.
  • Collaborate with teams to ensure timely submissions for product feature requests
  • Compile news coverage about SUNPAN and share with internal stakeholders


Other:

  • Take ownership of monthly company newsletter, and work with the human resources team and the CEO’s office to deliver internal company news.
  • Other ad-hoc duties as assigned


KEY SKILLS AND EXPERIENCE


  • Education and Certifications: Post-secondary degree in Communications, Public Relations, Creative Writing, Business, or Journalism; certification in social media marketing, with Meta digital marketing and community management certifications being an asset.
  • Experience and Skills: 2+ years of experience in social media marketing or content creation, including proficiency in Instagram, Facebook, Pinterest, and marketing; experience in creating high-quality brand video content and a demonstrated track record of audience growth and engagement.
  • Technical Proficiency: Fluency with Canva and Adobe Creative Suite, experience with digital analytics, and familiarity with social media scheduling tools; familiarity with Asana and experience in influencer marketing and paid social ads are additional assets.
  • Personal Attributes: Strong communication skills with exemplary writing and content creation abilities, a passion for storytelling and content creation.



We appreciate the interest of all applicants; however, only those candidates selected for an interview will be contacted.


Sunpan Trading & Importing Inc. is an equal opportunity employer, and we believe that diversity is the reason behind our success. We are committed to fair and accessible employment practices.


In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, accommodation will be provided in all parts of the hiring process. Applicants should make their needs known by contacting us in advance. Our HR department will consult with you so that arrangements can be made for reasonable accommodation.