Email Marketing Manager

2 weeks ago

Toronto ON, Canada Ascend FS Full time

WHO WE AREFounded in 2010, Ascend Fundraising Solutions online and in-venue fundraising platform and solutions have been used by some of the world’s most notable non-profit organizations such as United Way, Vancouver Canucks Foundation, Canadian Olympic Foundation, Canadian Institute for the Blind, Kansas City Chiefs Foundation, Boston Red Sox Foundation, Big Brothers Big Sisters, Thunder Bay Regional Health Science Foundation, Arizona Humane Society, and many others. We are disrupting the fundraising model by helping charitable organizations, raise funds by using our electronic raffle solutions, raise recurring donations, build on their donor datasets, build deeper engagement from their donor databases, and achieve record donor revenues.As a leading provider of strategy and technology for 50/50 raffles, sweepstakes, and Catch the Ace raffles, we’ve helped over 500 charitable organizations raise over $1 billion on our platform to date, and we’re only just getting started.In this role, you will be the resident expert in email marketing and CRM, ensuring that our email campaigns are efficient, accurate, and effective. You will manage the process of sending millions of emails each year, optimizing our campaigns to ensure they are delivered successfully and inboxed reliably. Your efforts will directly drive revenue for all our marketing initiatives.YOUR ROLEEmail Campaign Management:Build and Manage Campaigns: Construct email campaigns according to the provided copy and design, ensuring all elements are correctly implemented. Oversee the entire email campaign process, ensuring efficient workflow and high-quality output from planning to execution.Quality and Deliverability: Conduct thorough testing and quality assurance to guarantee successful email delivery.Contact and Audience Management:Update Contact Lists: Ensure contacts are up-to-date, clean, and correctly segmented within the platform.Audience Building and Segmentation: Work with other teams to create targeted audience segments for ad campaigns and other marketing initiatives. Leverage user insights and business data to optimize segmentation and content personalization strategies.Automation and Integration:Develop Automation and Integrations: Create and manage automated email sequences and integrations within Customer.io to enhance customer engagement and efficiency. Identify and implement new campaign features and data flows to support email marketing initiatives.Transactional Emails: Build and integrate transactional emails into our e-commerce platform, ensuring they align with overall marketing strategies.Performance Analysis and Reporting:Generate Reports and Analyze Results: Build detailed reports to track and analyze email campaign performance. Determine benchmarks, provide regular performance updates, and make recommendations based on business impact.Email Template Development:Build and Repurpose Templates: Develop email templates using HTML, CSS, and Liquid that can be efficiently repurposed for various campaigns.SMS Campaign Management:Manage SMS Campaigns: Oversee the planning, execution, and optimization of SMS marketing campaigns.Documentation and Best Practices:Document Processes and Learnings: Develop clear and comprehensive SOPs to document best practices and lessons learned. Establish best practices to enhance team effectiveness.Staying Updated:Market Trends: Keep abreast of the latest marketing trends and tools, sharing insights on successful strategies from best-in-class marketing teams.What You’ve Done:Proven experience of 3-5 years in a similar role as an Email Marketing Manager.Exceptional skills in tracking impact and ROI, demonstrating what is – or isn’t – working.Comfortable with CRM systems, email platforms, and data tools.Knowledge of SQL is a plus.Proficient in HTML and CSS.Analyze data to enhance performance and provide actionable insights.Experience with A/B testing and iterative content optimization.Who You Are:Detail-Oriented: Ensure every email is polished and error-free.Highly Organized: Excel at managing multiple campaigns and projects.Proactive: Take initiative and work well independently.Resourceful: Find innovative solutions and make the most out of available tools.Strong Communicator: Work and communicate collaboratively with others.Passionate About Email Marketing: Be enthusiastic about the field and its technologies.Customer-Centric: Understand the audience and tailor campaigns to their needs.Eager to Learn: Stay current with trends and best practices in email marketing.WHY WORK AT ASCEND?AscendFS is committed to building and preserving an open, inclusive, and healthy work environment. We welcome all applicants to apply to join our team. We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required. We thank you for your interest in working at AscendFS and we will contact those qualified to continue in the recruitment process.

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