Global Digital Marketing Manager
3 weeks ago
ENGLISH VERSION WILL FOLLOW
Aperçu du poste :
Smardt recherche un Responsable Mondial du Marketing Digital pour travailler à distance ou être basé au siège du groupe à Dorval, Québec. Relevant du Directeur Marketing Mondial, ce rôle pivot est responsable de la conduite et de l'exécution de stratégies innovantes de marketing digital pour stimuler la croissance de la marque à l'échelle mondiale et la pénétration du marché. Avec un accent sur les marchés B2B, en particulier dans le secteur du CVC, ce poste combine la planification stratégique avec l'exécution pratique des campagnes. Il s'agit d'un poste permanent à temps plein.
Principales Responsabilités :
- Développer et mettre en œuvre des stratégies de marketing digital complètes pour augmenter la visibilité de la marque et la génération de leads sur toutes les plateformes en ligne.
- Gérer le SEO/SEM, la base de données marketing, les campagnes par e-mail, les médias sociaux et les campagnes publicitaires.
- Analyser les performances des campagnes et ajuster les stratégies en conséquence.
- Préparer et contrôler le budget de marketing digital et allouer les ressources judicieusement.
- Innover et mettre en œuvre de nouvelles techniques et technologies de marketing digital.
- Maintenir une connaissance à jour des tendances et avancées de l'industrie.
Qualifications :
- Diplôme de baccalauréat en Marketing, Médias Numériques ou dans un domaine pertinent ; diplôme de maîtrise préféré.
- Au moins 5 ans d'expérience en marketing digital, avec un focus sur le marketing B2B ; une expérience dans l'industrie du HVAC est très avantageuse.
- Expérience démontrée en marketing par e-mail, Leads generation, SEO, SEM,PPC et plateformes de médias sociaux.
- Fortes compétences analytiques et esprit axé sur les données.
- Connaissance avancée de diverses plateformes de marketing digital, HTML/CSS et outils d'analyse tels que Google Analytics.
- Créatif avec d'excellentes capacités analytiques.
- Excellentes compétences en communication et en relations interpersonnelles.
Lieu : Dorval, Québec ou à Distance
Département : Marketing Digital
Type d'emploi : Temps plein, Niveau intermédiaire à sénior
Job Overview:
Smardt is seeking a Global Digital Marketing Manager to either work remotely or be based at the group's head office in Dorval, Quebec. Reporting to the Global Marketing Director, this pivotal role is responsible for leading and executing innovative digital marketing strategies to drive global brand growth and market penetration. With a focus on B2B markets, particularly in the HVAC sector, this position combines strategic planning with hands-on campaign execution. This is a permanent, full-time position.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase brand visibility and lead generation across all online platforms.
- Manage SEO/SEM, marketing database, email, social media, and advertising campaigns.
- Analyze campaign performance and adjust strategies accordingly.
- Prepare and control the digital marketing budget and allocate resources wisely.
- Innovate and implement new digital marketing techniques and technologies.
- Maintain up-to-date knowledge of industry trends and advancements.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, or a relevant field; Master's degree preferred.
- At least 5 years of experience in digital marketing, with a significant focus on B2B marketing; experience in the HVAC industry is highly advantageous.
- Demonstrated experience with email marketing, lead generation, SEO, SEM, PPC, and social media platforms.
- Strong analytical skills and data-driven thinking.
- Advanced knowledge of various digital marketing platforms, HTML/CSS, and analytics tools such as Google Analytics.
- Creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
Location: Dorval, Quebec or Remote
Department: Digital Marketing
Employment Type: Full-Time, Mid to Senior-Level
#J-18808-Ljbffr
-
Demand Generation Marketing Manager
5 days ago
Dorval, Quebec, Canada SF Marketing Inc Full timeSFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking to hire motivated individuals to join our teamWhy Choose SFM?At SFM you'll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You will be surrounded by a team of passionate people that instill...
-
Manager, Cargo Marketing
5 days ago
Dorval, Quebec, Canada Air Canada Full timeDescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Reporting to the Manager, Communications & Product Marketing, the Manager, Cargo Marketing is responsible for...
-
Cargo Marketing Manager
5 days ago
Dorval, Quebec, Canada Air Canada Full timeDescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Reporting to the Manager Cargo Marketing, the Cargo Marketing Manager will be responsible for the implementation,...
-
Events & Marketing Coordinator
5 days ago
Dorval, Quebec, Canada SF Marketing Inc Full timeSFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking to hire motivated individuals to join our teamWhy Choose SFM?At SFM, you'll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You will be surrounded by a team of passionate people that instill...
-
Routes Marketing Manager
5 days ago
Dorval, Quebec, Canada Air Canada Full timeDescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Summary:Reporting to the Manager, Routes Marketing pos USA & Optimization, the Routes Marketing Manager, pos USA &...
-
Manager, Digital Development
1 month ago
Dorval, Quebec, Canada Air Canada Full timeJob Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.At Air Canada, we are passionate about building great digital customer experiences that help our...
-
Manager, Digital Development
1 month ago
Dorval, Quebec, Canada Air Canada Full timeJob Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. At Air Canada, we are passionate about building great digital customer experiences that help our...
-
Manager, Digital Development
3 weeks ago
Dorval, Quebec, Canada Air Canada Full timeJob Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. At Air Canada, we are passionate about building great digital customer experiences that help our...
-
Manager, Digital Development
5 days ago
Dorval, Quebec, Canada Air Canada Full timeJob Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.At Air Canada, we are passionate about building great digital customer experiences that help our...
-
Manager, Digital Development
3 weeks ago
Dorval, Quebec, Canada Air Canada Full timeJob Description Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.At Air Canada, we are passionate about building great digital customer experiences that help our...
-
Manager, Digital Development
5 days ago
Dorval, Quebec, Canada Air Canada Full timeDescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.At Air Canada, we are passionate about building great digital customer experiences that help our customers travel...
-
Global Product
5 days ago
Dorval, Quebec, Canada ABB Schweiz AG Full timeGlobal Product & Marketing Manager – EML Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together,...
-
Manager Global 7500
5 days ago
Dorval, Quebec, Canada Bombardier Full timeDescriptionBOMBARDIERBombardier is a global leader, creating innovative and game-changing planes. Our products and services provide world-class transportation experiences that set new standards in passenger comfort, energy, efficiency, reliability and safety. We are a global organization focused on working together with a team spirit.In your role, you will:...
-
Regional Marketing Advisor
5 days ago
Dorval, Quebec, Canada Bombardier Transportation GmbH Full timePress Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Bombardier is a global leader, creating innovative and game-changing planes. Our products and services provide world-class transportation experiences that set new standards in passenger comfort, energy, efficiency,...
-
Procurement Manager
5 days ago
Dorval, Quebec, Canada SF Marketing Inc Full timeSFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking to hire motivated individuals to join our teamWhy Choose SFM?At SFM, you'll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You will be surrounded by a team of passionate people that instill...
-
Manager, Customer Experience Marketing
5 days ago
Dorval, Quebec, Canada Bombardier Full timeBOMBARDIER:Bombardier is a global leader, creating innovative and game-changing planes. Our products and services provide world-class transportation experiences that set new standards in passenger comfort, energy, efficiency, reliability and safety. We are a global organization focused on working together with a team spirit.In your role, you will: Lead a...
-
Email & Digital Content Planning Manager
5 days ago
Dorval, Quebec, Canada Air Canada Full timeDescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.This position may be located in Montreal or Toronto.Responsibilities: Accountable to appraise marketing planning...
-
Coordonnateur (Trice) Marketing / Markting
5 days ago
Dorval, Quebec, Canada Smardt Full timeEnglish version belowÀ quoi ressembleront vos journées dans ce poste?- Développer et maintenir des outils de marketing mondiaux, y compris les sites Web du groupe Smardt, des présentations, des publicités, des brochures, des communiqués de presse, des éditoriaux, des histoires de cas, des livres blancs, des vidéos et des traductions- Préparer et...
-
Quebec Brand Marketing Manager
5 days ago
Dorval, Quebec, Canada Air Canada Full timeDescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Reporting to the Senior Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is responsible for...
-
Quebec Brand Marketing Manager
5 days ago
Dorval, Quebec, Canada Air Canada Full timeDescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Reporting to the Manager, Brand Marketing - Quebec, the Quebec Brand Marketing Manager is responsible for the...
