Marketing Specialist, Cross-Brand Programs

2 weeks ago

Montreal, Quebec, Canada BRP Full time

Responsible for bringing the BRP brand to the next level through cross-brand programs and thorough supervision of BRP branding, this role requires strategic thinking and good comprehension of the BRP ecosystem.

As our marketing specialist at BRP, you'll be at the forefront of our brand's journey, fuelling multiple cross-brand initiatives. We're seeking a proactive, organized, and driven individual with a passion for adventure.

YOU WILL HAVE THE OPPORTUNITY TO:

  • Contribute to developing the vision of the future for the BRP Brand and its new positioning statement.
  • Stay updated on branding trends and use an optimization mindset in keeping our brand up to date.
  • Master branding guidelines to become a key resource and support for internal teams at BRP.
  • Ensure cross-brand growth opportunities are identified and proactively tackled, ensuring BRP brand presence in growth markets in a right place, right time mindset.
  • Help structure upcoming cross-brand projects and initiatives, both internally and externally with agencies.
  • Develop and deliver BRP's cross-advertising initiatives.
  • Adopt a "pilot" mindset, starting with small-scale initiatives to build bigger deployment initiatives along the way.
  • Collaborate with multiple cross-functional teams (Driver Brands, CX, LVHA, regions).
  • Map KPIs and define what success looks like for each initiative we are moving forward with.
  • Ensure budget tracking and accuracy on project deliverables.

YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

  • At least 5 years of hands-on experience in global strategies and brand positioning, collaborating with internal and external stakeholders. Experience with consumer journeys and pilot projects would be an asset.
  • The ability to navigate between long-term global strategies and short/medium-term tactical execution in a pilot mindset.
  • Knowledge of regional realities and cultural subtleties globally, with the ability to understand and prioritize projects based on global retail priorities to present a unified global brand image.
  • A good understanding of retail targeting, growth market campaigns and KPI definition.
  • An autonomous, proactive and detail-oriented approach to work, with a strong sense of ownership and accountability.
  • Experience managing global projects and budgets.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let's start with a strong foundation — You want it, we have it:

  • Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
  • Generous paid time away: winding down is as important as creating the future of recreational products.
  • Pension plan: we want to make sure you'll enjoy retirement; we've got you covered.
  • Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
  • Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

What about some feel good extras:

  • Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
  • Summer schedule: time flies at BRP, so we hit pause to enjoy it.
  • Holiday season shutdown: between Christmas and New Year's, we close our facilities and refill on good times.
  • Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
  • Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.

WELCOME TO BRP

We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; It's about the journey.


#LI-Hybrid


#LI-EF1

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