![Hitachi ABB Power Grids](https://media.trabajo.org/img/noimg.jpg)
Content Marketing Specialist
2 weeks ago
Are you a storyteller? Are you a content creator who enjoys making the complex, simple? Do you have a communications, brand or marketing-business background? Do you enjoy project management and collaboration with multiple stakeholders? We are looking for you Join Hitachi Energy as a Content Marketing Specialist for the Grid Automation Business Unit. This is a key role within the newly formed Content Marketing team. We are looking for a passionate, self-driven content marketing professional who enjoys engaging with business, engineers, R&D and sales to design content strategies and plans to tell the Grid Automation story to our customers.
As a Content Marketing Specialist you will be responsible for the development and execution of a content plan for the briefs and projects assigned to you. You will engage with product marketing, communications, field marketing and other business stakeholders to gain clarity on the business challenges and goals of each project. You will collaborate with a team of writers, designers, communicators, product marketing managers, event planners, and campaign managers to develop the content plan that best responds to the business goals.
As a key contributor of the Content Marketing team, you will have the opportunity to launch new ideas to help Grid Automation stand out as an industry leader.
What you will do:
Build the content strategy leveraging the briefing, customer buying journey, and personas– creating content by persona by different stages of the buying journey.
Work with Product Marketing and Communications to understand commercial and marketing goals and define a content plan accordingly.
Own and project manage the end-to-end content creation project, partnering with creative designers, copywriters, product marketing, communications, and other cross-functional teams to identify and resource content needs for each project.
Use internal subject matter experts, online research, content benchmarking, SEO to build the content that best answers to the goals and challenges presented on the briefing.
Develop, agree, and deliver a content marketing plan with clear deliverables and timelines.
Lead the conceptualization of the content bill-of-materials of a project in collaboration with the production team.
Communicate with internal customers on the progress of the project, insights needed, etc.
Leverage web analytics, social media, and external best practices to guide your content and report on performance.
Continually refine your content mix and strategy toward better engagement and conversion.
Ensure brand guidelines and directives are embraced consistently and creatively.
Serve as a primary touchpoint with creative agencies and manage an internal creative agency that services the enterprise.
Your skills and background:
8+ years of professional experience in content marketing, brand management, communications, or digital marketing; or a combination of 5+ years of experience and a masters degree, ideally working in a B2B technology industry.
A bachelor's degree in marketing, communications or management required.
Agency experience is preferred
Proven experience building brand stories and narratives from briefings and translating them for creative teams.
Experience building outlines and copywriting for video scripts, web, social media, presentations, blogs, and SEO.
Experience editing with Photoshop, Illustrator, InDesign, Acrobat.
Cross-functional leadership skills are a must.
Mix of creative and analytical strengths: strong creative point of view combined with analytical and business mindset.
Strong business acumen.
Results-driven, self-motivated, and organized, with a proven track record of prioritizing tasks and executing efficiently.
Excellent written and verbal communication skills, and attention to detail.
Superb project management skills: time management, communication, and organization.
Experience working on different areas of a Marcom team (digital, events, PR, web).
Understanding of marcom KPIs including web analytics, email marketing, lead generation, advertising, conversion rates.
Location Saint-Laurent, Quebec, Canada;
Atlanta, Georgia, United States of America;
Broomfield, Colorado, United States of America;
Houston, Texas, United States of America
Job type Full time
Experience Experienced
Job function Sales, Marketing & Product Management
Contract Regular
Publication date
Reference number R
About Hitachi EnergyHitachi Energy is a global technology leader that is advancing a sustainable energy future for all. We serve customers in the utility, industry and infrastructure sectors with innovative solutions and services across the value chain. Together with customers and partners, we pioneer technologies and enable the digital transformation required to accelerate the energy transition towards a carbon-neutral future.
We employ more than 40,000 people in 90 countries who each day work with purpose and use their different backgrounds to challenge the status quo. We welcome you to apply today and be part of a global team that appreciates a simple truth: Diversity + Collaboration = Great Innovation.
Related Jobs
#J-18808-Ljbffr-
Content Marketing Specialist
1 week ago
Montreal, Quebec, Canada Hitachi Vantara Corporation Full timeDescription Job DescriptionAre you a storyteller? Are you a content creator who enjoys making the complex, simple? Do you have a communications, brand or marketing-business background? Do you enjoy project management and collaboration with multiple stakeholders? We are looking for you Join Hitachi Energy as a Content Marketing Specialist for the Grid...
-
Content Marketing Specialist
2 weeks ago
Montreal, Quebec, Canada BRP Full timeWe are looking for a Content Marketing Specialist who will report to the PA&A (Parts, accessories and Apparel) Marketing Team Lead, and who'll be tasked with helping us define our PA&A marketing strategy. As part of your role, you'll be significantly contributing to the organization's growth. You'll
-
Content Marketing Strategist
1 week ago
Montreal, Quebec, Canada Hitachi ABB Power Grids Full timeAre you a content creator who enjoys making the complex, simple? Do you have a communications, brand or marketing-business background? Do you enjoy project management and collaboration with multiple stakeholders? Join Hitachi Energy as a Content Marketing Specialist for the Grid Automation Business Unit. This is a key role within the newly formed Content...
-
Web Content Specialist
2 weeks ago
Montreal, Quebec, Canada dormakaba Full timePOSITION OVERVIEWdormakaba is seeking a Web Content Specialist based in Montréal, QC. This is a contract position, reporting directly to the Senior Manager of Digital Marketing. The Web Content Specialist will be responsible for creating and managing dormakaba's web campaigns for various marketing teams in the Americas. They will ensure that technical...
-
Global Content Specialist
1 week ago
Montreal, Quebec, Canada BRP Full timeAt Can-Am, we are not stuck in our wayswe learn, we debate, we discuss, we grow Not only is our thinking progressive but so are our innovative brand and content storytelling strategies. We are looking for a content specialist to join our growing global content team in our mission of changing the face of riding, through best-in-class storytelling and original...
-
Web Content Specialist
1 week ago
Montreal, Quebec, Canada dormakaba International Holding AG Full timeSelect how often (in days) to receive an alert: We are at the heart of every place that matters. As a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. Our work is IMPORTANT. YOU are important. We provide our people...
-
Marketing Specialist
2 weeks ago
Montreal, Quebec, Canada GURUS Solutions Full timeThe Marketing Specialist will be part of a team of creative and driven individuals who help push our digital marketing initiatives. This role will consist of collaborating with like-minded creatives in the Marketing department by producing marketing assets and SEO-driven content that are in-line with GURUS' guidelines and brand voice.What's a regular day for...
-
Content Specialist
1 week ago
Montreal, Quebec, Canada CGI Full timeCGI - Payroll Services Centre (PSC) offers all-in-one cloud-based solution that simplifies Payroll and Human Capital Management. We are proud of our privileged relationships with clients, and their satisfaction rate is very high.Every day, our members help hundreds of customers pay their employees in different industries. In this role, you will contribute to...
-
Montreal, Quebec, Canada 360 Full timeDo you want to grow and join a growing company? At 360.Agency, we specialize in creating the best web and marketing solutions for automotive dealerships in Canada. Our mission? To revolutionize the way consumers have been buying cars for the past 100 years.You will be responsible for creating relevant and impactful content for technology and digital...
-
Marketing Specialist
1 week ago
Montreal, Quebec, Canada IMMERVISION Full timeField: High TechnologyStatus: RegularType: Full timeSalary: To be determinedHiring date:ASAPPosition Summary:Immervision, a privately owned technology firm located in Montreal, is looking for a dynamic individual to work closely with the Director of Marketing and Communications on key projects and daily activities. The Marketing Specialist is responsible for...
-
Marketing Specialist
1 week ago
Montreal, Quebec, Canada Centre de production de produits biologiques Inc Full timeThe Biologics Manufacturing Center (BMC) inc. is a new bio-manufacturing facility whose construction was completed in June 2021. As a not-for-profit organization having a public interest mandate, BMC is a key player in Canada's ability to respond rapidly to future national and global health emergencies. In addition, BMC supports projects of public interest,...
-
Content & Social Media Specialist
1 week ago
Montreal, Quebec, Canada Angel Host Full timeWe're hiringWe're Angel Host, a Canadian-based, data-driven and tech-enabled Vacation Rental Maximization service provider that helps Property Managers and Owners worldwide outperform their market. With Angel Host taking care of pricing, reservations, channel marketing and guest services, our clients get to focus on growth while increasing the performance of...
-
Product Marketing Specialist
2 weeks ago
Montreal, Quebec, Canada Graitec Full timeAbout Graitec Group: Founded in 1986, Graitec is a global leading Building Information Modeling (BIM) provider helping its architectural, engineering, construction and manufacturing customers to CREATE, SIMULATE, FABRICATE and MANAGE all the data of their projects. The company is driving growth through 3 highly complementary activities:ü Value Added...
-
Social Media Content Creator
2 weeks ago
Montreal, Quebec, Canada Takeoff Marketing Agency Full timeTakeoff Marketing Agency is a dynamic and innovative marketing firm dedicated to bringing brands to life through strategy and design. We specialize in crafting compelling marketing strategies tailored to each client's unique needs, with a strong focus on social media marketing and content creation. Our team of experienced professionals stays ahead of the...
-
Brand Marketing Specialist
1 week ago
Montreal, Quebec, Canada Vention Full timeJob Description We are seeking a dynamic Marketing Specialist to join our team. The ideal candidate will be a creative thinker with a passion for marketing and content creation, a strong drive to generate organic traffic, and a dedication to increasing Vention's brand awareness. The Marketing Specialist will play a pivotal role in managing email marketing...
-
Marketing Specialist
1 week ago
Montreal, Quebec, Canada Airudi Full timeAirudi: your partner in the shift to AI-HR B2B Marketing Specialist Montreal, Canada About Airudi Airudi is an HR Tech company that uses machine learning algorithms to reinvent and optimize human resources management. Coming from the world of HR and large companies, we are passionate about technology, but even more about people. We combine artificial...
-
Web Content Management Specialist
1 week ago
Montreal, Quebec, Canada dormakaba Full timePOSITION OVERVIEWdormakaba is seeking a Web Content Management Specialist based in Montréal, QC. This is a contract position, reporting directly to the Senior Manager of Digital Marketing. The Web Content Management Specialist will be responsible for creating and managing dormakaba's web campaigns for various marketing teams in the Americas. They will...
-
Marketing Brand Specialist Job
1 week ago
Montreal, Quebec, Canada Vention Inc Full timeVention is headquartered in Montreal, Canada, with offices in Berlin and Boston, and is used in over 3,000 factories on 5 continents. As one of Canada's Most Admired Cultures and Great Place to Work , we are a performance driven culture that cares deeply about happiness. We like ambitious goals, facts & data, and constructive debates. But at the same time,...
-
Marketing Brand Specialist Job
1 week ago
Montreal, Quebec, Canada Vention Full timeVention helps some of the most innovative manufacturing companies automate their production floor in just a few days. Vention's enables its clients to design, automate, order, and deploy manufacturing equipment directly from their web browser. Vention is headquartered in Montreal, Canada, with offices in Berlin and Boston, and is used in over 3,000 factories...
-
Marketing Specialist
1 week ago
Montreal, Quebec, Canada BUGATCHI Full timeMarketing Specialist BUGATCHI is seeking a highly motivated, results-oriented Marketing Specialist with a passion for strategic marketing focused on luxury menswear. The Marketing Specialist will be responsible for the execution and maintenance of marketing, e-commerce, advertising, communications & partnerships that live across multiple platforms and...