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Knowledge Mobilization Specialist

2 months ago

Toronto, Ontario, Canada Believeco Partners Ltd Full time
Job Description

Job Title: Knowledge Mobilization Specialist

Job Summary:

We are seeking a proactive and data-driven knowledge mobilization specialist to oversee and optimize key touchpoints, including direct digital communication to internal and external audiences. Supporting both communications and the Claims Helpers program, you will ensure systems can support mass electronic and in-person communication strategies and program execution via multiple CRM platforms.

Key Responsibilities:

  • Channel Strategy and Management:
    • Manage and maintain internal communications hubs and resource directories
    • Develop and manage email, SMS, and call drop campaigns, including promotional, transactional, and lifecycle emails
    • Ensure differentiated content strategies and calendars by channel
    • Monitor campaign performance, analyze metrics, and implement improvements based on data insights
  • Data Collection, Analysis, and Reporting:
    • Ensure appropriate capture of structured data to build community profiles to inform our in-community service delivery and communication activities
    • Analyze audience data and campaign performance metrics to derive actionable insights and optimize CRM strategies
    • Prepare regular reports on CRM activities, including performance summaries, campaign results, and key performance indicators (KPIs)
    • Use data-driven insights to refine and enhance engagement strategies
  • Collaboration and Strategy:
    • Work closely with cross-functional teams, including delivery, creative, and communications, to ensure alignment and consistency in program execution
    • Stay informed about industry trends and emerging technologies in CRM to continuously innovate and improve practices
    • Manage relationships with external vendors and partners related to CRM tools and services

Requirements:

  • Post-secondary degree in Communications or Marketing
  • 5-7 years of experience in CRM management, with a focus on email, SMS, call drops, and contact touchpoint management
  • Proven track record of successful CRM campaign management and data-driven decision-making
  • Strong understanding of CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Mailchimp)
  • Excellent analytical skills with the ability to interpret data and generate actionable insights
  • Experience in managing and optimizing multi-channel CRM strategies to enhance audience engagement

About Us:

Believeco Partners Ltd is a leading provider of strategic engagement and communications services to Indigenous organizations and communities. We strive to build meaningful and productive relationships that serve the needs of our clients, and we are proud that many of our new clients choose to work with us on a repeat basis.