Senior Manager, Integrated e-commerce Marketing

Senior Manager, Integrated E-Commerce Marketing & Communications
Band 3 (under review)

About the BCLDB:

The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis, and operates the retails brands BCLIQUOR and BC Cannabis Stores.

The LDB is committed to government's goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page.

The BC Liquor Distribution Branch Wholesale Operations division is the hub of beverage alcohol distribution in British Columbia. There are three business units Wholesale Supply Chain, Pricing & Imports, and Distribution, working in partnership with suppliers to maintain a resilient and responsive supply chain whilst focusing on exceeding our customers' expectations, and giving back to the communities, we serve. Our stakeholders comprise approximately 800 suppliers, over 1500 retail outlets and 8000 licensed establishments. The Wholesale division's ethos of continuous improvement through innovative strategies, unmatched relationships and talented teams makes this a vibrant and stimulating environment in which to keep developing your expertise and knowledge.

About this role:

Reporting to the Director Wholesale Supply Chain, the Senior Manager of Integrated Marketing and Communications is responsible for creating and implementing marketing strategies to drive sales, provide product knowledge and be a resource for liquor supplier/agent associated promotions and events. Through a cohesive integration of online, print and e-marketing initiatives, this position aims to harmonize communication across diverse media channels. Simultaneously, this role is responsible for building and implementing a communication plan to ensure that the business unit communications are supported and are accessible to both internal and external stakeholders and team members. The position will be responsible for overseeing and improving the current Liquor Wholesale Website, improving customer experience, providing relevant information, and ensuring the site is easy to navigate. Developing strategies for the new e-commerce platform, oversee site content and will be responsible for optimizing the user experience by leveraging analytical tools and insights as well as industry trends and be an industry resource for product knowledge and events.

A criminal record check is required.

For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.

An eligibility list for permanent or temporary future opportunities may be established.

Position requirements:

Education and Experience:

• Diploma or degree in marketing, communications, or a related field, combined with a minimum of five (5) years recent related experience*.

OR

• Certificate in marketing, communications, or a related field, with minimum of seven (7) years recent related experience*.

*Recent, related experience (within the last ten years) in North American marketing industry must include:

• A minimum of two years working with the web with regards to web development, content management and marketing, information architecture, usability, and user centric design.
• Experience in a broad range of communications area e.g., marketing, corporate communications, writing, branding, advertising, website, and e marketing along with general experience in business and communications.
• Experience with analytical tools, reporting and marketing programs to create strategies to optimize on-line sales performance.
• Experience executing projects related to domain design, email campaigns, ecommerce.
• Demonstrated experience in developing, executing and measuring successful marketing and/or communications campaigns.
• Minimum two years of experience leading and managing web/mobile apps, digital marketing (including SEO/SEM, paid programmatic), CRM database and messaging and social media channels.
• Minimum two years of experience developing digital strategy and advertising (programmatic, blogs, SEM, social media etc.) to drive ecommerce acquisitions, leads, click-throughs and conversions.
• Experience working with internal IT teams and/or web vendors to enhance website and other digital properties.

Preference may be given to candidates with the following experience:

• Extensive experience** in managing e-commerce, digital marketing, and a team of direct reports.
• Experience dealing with sensitive customer issues and complaints online.
• Experience with CRM software and database management and managing loyalty and retention programs.
• Experience in a large and/or geographically distributed multi-unit retail organization.

**Extensive experience is defined as 3 years or more experience in the North American marketing industry.

Application instructions:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the position requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the attached Job Description. Applicants must meet the requirements as described below to be considered:

• A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process. Your cover letter must contain information detailing how your qualifications meet the position requirements as listed in the job posting.
• Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

For specific position-related enquiries, please contact Rebecca Levick, HR Advisor at

Only applications submitted using the BC Public Service Recruitment System on this website will be accepted. For more information about how to create or update your profile, please refer to the attached Application Instructions or refer to the Job Application page on the MyHR website. If you are experiencing technical difficulty applying for a competition, please send an e-mail to before the stated closing time, and they will respond as soon as possible to assist you.

Note: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.

Working for the BC Public Service:

The BC Public Service is committed to creating a diverse workplace to represent the population we serve and to better meet the needs of our citizens. Consider joining our team and being part of an innovative, inclusive and rewarding workplace.

This position is eligible for flexible work arrangements, such as a hybrid work combination of in-office and work-from-home, following the guidelines established for flexible workplaces.

The Indigenous Applicant Advisory Service is available to applicants that self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For guidance on applying and interviewing, please contact or

The BC Public Service is an award-winning employer and offers employees competitive benefits, great learning opportunities and a chance to engage in rewarding work with exciting career development options. For more information, visit What the BC Public Service Offers.