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E-Commerce Manager
3 months ago
Our client is a prominent player in the realm of industrial tools and machinery, dedicated to serving the needs of professionals across various sectors. With a strong presence in both online and physical retail spaces, their commitment lies in delivering superior products and exceptional service to professionals and hobbyists alike.
About the Role:
We are in search of a seasoned E-commerce Manager to spearhead our client's online sales and digital marketing endeavors. The E-commerce Manager will play a pivotal role in devising and executing strategies to bolster online revenue, elevate user experience, and expand our e-commerce footprint. The ideal candidate will possess a deep understanding of premium woodworking tools and premium brands such as FESTOOL, FELDER, HAMMER, FORMAT 4, and MAYER.
Key Responsibilities:
Attain and surpass sales targets for the e-commerce segment.
Oversee day-to-day operations of our client's e-commerce platform, ensuring optimal user experience and driving sales on
Identify and leverage cutting-edge technologies such as AI, SMS, chat, and Shopify and NetSuite extensions to enhance the e-commerce landscape.
Supervise the design, development, and upkeep of the Shopify website, ensuring functionality and security.
Ensure accurate representation of product information on the website.
Monitor web analytics and internal data sources to assess performance metrics and identify areas for enhancement.
Collaborate with marketing to devise and implement strategic roadmaps for traffic generation, encompassing SEO, PPC, and content marketing initiatives.
Generate regular reports and analyses on key performance indicators, including conversion rates and ROI.
Uphold the security and integrity of the e-commerce platform, safeguarding against cyber threats and technical glitches.
Conduct A/B testing and other analytical techniques to optimize website performance and user experience.
Manage online product catalog, pricing, and promotions to optimize sales and profitability.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
3-5 years of e-commerce management experience, particularly with Shopify or similar platforms, demonstrating a track record of driving online sales and revenue growth.
Thorough comprehension of e-commerce principles, encompassing website design, user experience, and conversion optimization.
Proficiency in web analytics tools such as Google Analytics.
Strong leadership and time management skills.
Exceptional analytical and problem-solving capabilities.
Excellent communication and interpersonal aptitude.
Ability to thrive in a dynamic environment.
Experience with NetSuite is advantageous.
Familiarity with omnichannel retail operations is preferred.
Proficiency in e-commerce platforms like Shopify, Magento, or WooCommerce.
Knowledge of web development technologies such as HTML, CSS, and JavaScript.
Experience with email marketing automation tools.
Working Conditions:
Regular office hours, onsite.
Occasional travel may be required for industry events or meetings.
Benefits:
Competitive compensation commensurate with performance.
Opportunity to contribute to a growing business that values your multifaceted skills.
Exposure to diverse operational and marketing functions within a small business setting.
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