Director of Demand Generation with B2B SaaS Expertise

2 weeks ago

Toronto, Ontario, Canada Powered by Search Full time

Wanted: Director of Demand Generation with B2B SaaS Expertise (Remote)

Do you worry about B2B SaaS teams drowning in inaccurate jerry-rigged data and not being able to connect the dots between marketing and sales?

Do you live and breathe Salesforce, HubSpot, and spreadsheets?

You are the missing piece we're looking for. In this senior leadership role, you'll drive the outcomes of our Demand Generation team. You'll help our B2B SaaS clients become unstoppable through marketing that drives predictable growth.

At Powered by Search, we partner with B2B SaaS clients ranging from startups to Cloud 100 to scale demos, trials, and sales on demand with our proven Predictable Growth Methodology.

We're looking for an experienced B2B SaaS Demand Generation leader to help us achieve a company growth target of 30% in the next 12 months.

About You
  • You have a proven track record of leading demand generation for B2B SaaS teams. This includes crafting crisp positioning & messaging, identifying the best channels and tactics to reach target audiences, and measuring pipeline impacts.
  • You're an advanced user of CRMs & Marketing Operations tools common to B2B SaaS teams including Salesforce and HubSpot. You're skilled at setting up, migrating, troubleshooting, and optimizing the finest details of these platforms.
  • You're comfortable with large data sets to connect marketing data with insightful and actionable narratives, visualizations, and forecasts. You see yourself as an Excel pro.
  • You have excellent written, verbal, and video communication skills. You confidently facilitate workshops with founders, executives, and in-house marketers on client teams.
  • You're a natural problem solver who's strategic, analytical, and resourceful. You figure out how to fix the problem instead of looking for someone to blame. Your co-workers see you as a roll-up-your-sleeves and 'get it done' person.
  • You have a high bias for action to grow your clients through consultative selling. You anticipate client needs for upsell & cross-sell opportunities, and close the deal.
About Us
  • We are an 8-figure independent digital strategy agency. We have a 14-year track record of serving B2B SaaS clients, ranging from Series A startups to Cloud 100 teams.
  • We specialize in strategic consulting and implementation. Core services include Demand Generation, Paid Media, SEO, Content Marketing, and Digital PR.
  • We give a shit about our clients and team. We are rated 5/5 on Glassdoor with a 98% approval score.
  • We are a fully remote, globally distributed team. We went remote by design before the pandemic, and are staying that way permanently.
Expected Outcomes

The Director of Demand Generation supports and protects the VP of Operations to achieve company targets and long-term vision.

This is a senior leadership and hybrid manager/individual contributor role.

  • Oversee, retain, and grow a portfolio of B2B SaaS clients through hands-on strategic demand generation consulting and implementation.
  • Own the Demand Generation P&L to meet weekly scorecard, quarterly targets, and organizational goals for retention, growth, and profitability.
  • You will **not** need to own SEO and Paid Media (Search & Social) campaigns yourself. Instead, you'll work with dedicated consultants and their pod Directors in a dotted-line fashion.
  • Increase client LTV by building meaningful relationships with senior stakeholders (VP, C-Level) on all client teams under the Demand Generation P&L.
  • Lead, manage, and hold accountable the Demand Generation team's capability and capacity to support company growth targets. You'll recruit, hire and grow a team of Demand Generation consultants for multi-year tenures.
  • Maintain full adoption and continuous improvement of operational and Demand Generation playbooks and training.
Day-to-Day Responsibilities
  • Lead successful onboarding, first 100 days, ongoing program execution, and multi-year retention of Demand Generation clients.
  • Develop and execute Demand Generation department growth plans that contribute to company targets and goals for revenue, profitability, client retention, and headcount.
  • Conduct weekly touchpoints with senior client stakeholders to share progress & performance insights and growth opportunities.
  • Lead strategy and implementation of demand generation programs:
    • Facilitate workshops with key client stakeholders to deep dive into pipeline data and create growth scorecards, forecasts, and roadmaps.
    • Marketing Operations and Revenue Operations management including data sanitization, full-funnel tracking, and automation hygiene.
    • Consult on website journeys including messaging, content, landing pages, and conversion paths.
    • Advise on website positioning & messaging to clarify who client's serve, the problems they solve, and how their solution can help ideal customers.
    • Deploy marketing automation and lifecycle email marketing campaigns to nurture and reactivate pipeline.
Perks & Benefits
  • This role is Remote (servicing clients primarily located in North America)
  • We offer competitive compensation and quarterly bonuses
  • 5 weeks paid time off (for everyone)
  • Casual dress code
  • Paid training (school, events, conferences)
What to Expect When You Apply
  1. You'll promptly hear back from us with an invitation to complete a short introductory video.
  2. You'll be asked to complete a DISC assessment that will help us understand your personality.
  3. If we feel like there's a fit, a member of our team will be in touch to schedule a 15-minute Zoom video call. This is so we can learn more about your interest in the role, answer questions, and discuss next steps.
  4. Successful candidates should expect 2-3 Zoom interviews in total, and an end-to-end timeline of about 2-3 weeks.

At Powered by Search, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.

We care more about your values and intelligence than your experience. If your experience is close to what you see listed here, please still consider applying.

Diversity of thought and skills combined with passion is a key to innovation and excellence. We encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

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