AVP, Ecommerce Merchandising

3 weeks ago

Calgary, Alberta, Canada Canadian Tire Corporation Full time

What you'll do

We are seeking an Associate Vice President of Ecommerce Merchandising for Sport Chek and Marks to join our Digital Team. Blending the art and science of e-commerce merchandising, you will apply in-depth technical knowledge and offer your cross-functional partners a strategic viewpoint on-site execution, ensuring that the category experience aligns with the design intent of the product, bringing key product initiatives alive online through compelling storytelling.

Keeping the customer experience at the centre of every decision, you will be responsible for all site merchandising, from strategy and planning through to day-to-day execution. Ensure site storytelling, product placement, and site features are optimized in alignment with financial goals, category performance and seasonal strategies. This role requires an individual with demonstrated analytical abilities, a proven track record in e-commerce management/site merchandising strategy, an in-depth understanding of e-commerce KPIs and strong business acumen.

  • Responsible for driving site merchandising strategies to deliver banner strategies to achieve performance targets
  • Accountable for decisions that support the creation of a compelling path to purchase, through the entire conversion funnel, including homepage, promotional campaigns and landing pages, product listing pages, and product detail pages
  • Develop and manage merchandising and execution plans for program launches, promotions, and other brand initiatives
  • Leverage site analytics to monitor performance and continuously optimize discoverability (homepage, collections/product pages, navigation, promotions) to improve customer experience, maximize conversion and achieve performance targets
  • Responsible for leading executive level digital strategy and performance meetings for Sport Chek and Marks
  • Partner with Digital Product, Marketing, Merchandising and Operations to improve decision support and incorporate customer feedback
  • Accountable to lead and develop the ecommerce merchandising team, hold team accountable for performance and continuously champion excellence
  • Responsible for continuously optimizing processes to improve efficiency and team output

What you bring

  • 8+ years of digital/e-commerce experience and site merchandising
  • 5+ years' experience as a People leader including talent development, coaching, and performance management
  • Previous experience building & leading digital merchandising strategy
  • Demonstrated experience in conversion rate optimization through web analytics, site operations, and web experimentation
  • Advanced skill using web analytics (GA/GA4 & Quantum Metrics) and A/B testing to optimize product and category performance and related customer behaviour
  • Experience with digital products to support authoring, digital catalogue, filters, search, and basket building (Hybris/Adobe/Bloomreach/Certona)
  • Ability to communicate design ideas clearly and effectively, and solutions to cross-functional partners
  • Demonstrated ability to prioritize and meet deadlines in a fast-paced environment
  • Previous financial planning experience or P&L accountability is a strong asset
  • Exceptional communication skills to lead executive level meetings and engagement Adaptable and self-motivated. You thrive working in a dynamic fast-paced environment
  • A proven people leader and talent developer, you hold your team accountable for performance and continuously champion excellence
  • Ambitious and results driven. Balance perfection and fast execution to deliver overarching business goals

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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