Growth Marketer
Found in: beBee jobs CA - 1 week ago
StoryTap is the leader in story-led video automation. Our platform lets brands easily produce and automatically share authentic video stories from customers or employees. Our patented technology lets brands create and share product reviews from customers, Q&A, testimonials and more. The end result? Stronger consumer relationships and measurable bottom-line results.
About this opportunity:
We're looking for an experienced Growth Marketer to help us with our Go To Market strategy and planning with a brand new product here at StoryTap This Growth Marketer will gain the opportunity to own and experiment with a team dedicated to this products' success. While we expect the Growth Marketer to come in with experience leading direction for our product, this position will also play a crucial role in executing and being hands-on with the work that comes along with it. When you join our team, you will have the rare chance to help shape the company's direction while accelerating your career growth. At StoryTap, we welcome your innovative ideas and encourage transparency at all levels, and we make sure to kick back and enjoy ourselves in the process.
What you'll do:
Plan creative multi-touch campaigns that drive engagement with prospective customers and shorten the buying cycle
Work collaboratively with the Marketing team to create conversion-driven campaigns and collateral
Work through paid and SEO strategies to optimize performance with a focus on lead generation
Implement A/B testing tools and develop strong processes for testing and optimization
Continuously monitor marketing activity while tracking success metrics
Keep your finger on the pulse of on current trends of the market to better understand the competitive landscape
Work closely with the product team to optimize user experience
Guide team in defining the best pricing strategies for the product
End to end marketing funnel setup and management and be able to optimize funnels for results
What you'll need:
3-5 years of leading and implementing a successful growth marketing strategy at a start-up of an early stage product
In-depth, hands-on experience working with email, paid search, social media, AB testing, and marketing tools such as google analytics
Strong understanding of Product Marketing and the current SaaS space
Be product-minded; previous experience working closely with a product team is essential
To be a do-er This candidate must have the ability to get into the weeds and to do the work
A data driven, analytical, and quantitative mind to find insights and to continuously measure success of experiments
A genuine curiosity and ability to think out of the box as to why things do or don't work – and be able to test each channel and adjust accordingly
StoryTap focuses on Digital Media, Social Media, SaaS, Brand Marketing, and Ecommerce. Their company has offices in Vancouver and Toronto. They have a small team that's between 11-50 employees. To date, StoryTap has raised $100k of funding; their latest round was closed on December 2014 at a valuation of $1.5M.
You can view their website at or find them on Twitter, Facebook, and LinkedIn.
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