Senior Social Media Manager

2 weeks ago

Vancouver, British Columbia, Canada Rivalry Full time
Rivalry has been pushing the boundaries on what an esports betting product can be, and we've been doing it well. As our user base grows and we enter new global regions, the demand to create new and better products is increasing. We're focused on having the best product in the gambling space. We aren't willing to accept being marginally better.
Being the most engaged esports betting brand in the world, we are now looking to step things up even more by turning Rivalry into a leading next generation entertainment brand at the forefront of internet culture. That's where we're looking at you, Social Media Manager Come for the ride with Rivalry and help lead the social strategy and our team of specialists into this next phase of growth.
The role As the leading esports betting brand, a love for esports is a must. Our ideal candidate is a certified internet "culture vulture" who's fluent in online trends and has a sixth sense of what might come next. We're looking for someone with a broad range of skills who will be responsible for managing a content calendar and maintaining strategically-built communities, to ideating around larger social activations and pitching innovative content. Together with Creative and Marketing, you will be spearheading the social brand strategy for Rivalry, and focus on creating top tier content on a global scale. Currently, we have over 100+ partners in over 10 countries – and we're just getting started.
We believe in building community through social and content, bringing our audience closer to their favorite esports and sports, creating experiences they undeniably want to be a part of. We're looking for your experience, unique taste and ideas to keep pushing this narrative and further expand the Rivalry universe.

Rivalry was fully remote before fully remote became a thing, which means that your role will be that as well, but ideally you work in a timezone that is +/- 3hrs EST.
If you've made it this far we are sort of assuming you might be interested, so let's keep going. Here is a bullet point list of things we're looking for you to do, because what would a job application look like without one of these lists?
What you will bring to the teamResponsibilities:
  • Manage daily content calendars and posting cadence.
  • Be the champion of the audience: ensure that the social agenda serves both company needs and audience needs.
  • Work with our Creative and Marketing Team, as well as external creatives and contributors to develop editorial calendars of dynamic social content (including talent-specific ideation).
  • Working closely with country social teams to develop innovative campaigns, promotions, content concepts, and posts that elevate Rivalry's brand, and is consistent with the brand strategy.
  • Pitch daily, weekly, & monthly content tailored to drive engagement on each of Rivalry's social media channels.
  • Ensure the company's Country Leads feel involved and able to collaborate on efforts where their localized expertise and partners can elevate an effort, or be an integral part of one. As a manager your role is to enhance and help leads develop ideas that can be fit for purpose on SoMe and achieve brand and business objectives.
  • Instagram, Facebook, Twitter, TikTok community management (knowledge of Youtube and SEO copy is a plus)
  • Monitor wider social conversations and competitor landscape
  • Write/revise social copy and scripting for social assets (i.e. crafting Instagram Stories, short video assets, pulling GIFs, etc.)
  • Qualitative and quantitative social performance analysis for weekly CM reports and campaign wrap reports
  • Curate on-brand content from Rivalry and non-Rivalry sources for all global regions.
  • Reports to the Creative Director.

Requirements:
  • 3-5 years experience managing social channels, agency and/or client management experience preferred.
  • Ability to lead and mentor a global team of social media specialists.
  • A well trained eye for design and a particular interest in craft is a must.
  • Copywriting or journalism background is a big plus.
  • Slack and Google Suite literate.
  • Light skills and understanding of Adobe Creative Suite is a must.
  • Current social platform and Facebook/Instagram Creator Studio knowledge
  • Analytics expertise is a plus
  • Enthusiastic about innovative social content and larger picture brand building through social media

Our stats
  • We offer a competitive salary and total rewards package.
  • A chance to work in one of the most exciting and rapidly growing industries
  • Work with an extremely talented team who share a love for video games and esports on truly innovative projects.
  • See your performance in real time, be part of a supportive team with a focus on training, coaching and continual improvement, and benefit from yearly salary reviews
  • Remote and flexible working arrangements.
  • Open Paid Vacation.
  • Free video games Every Rivalry employee gets a monthly stipend.
  • + more

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