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Senior PR Manager

4 months ago

Burnaby, British Columbia, Canada Specsavers Full time

Salary: $90 – $120k
Actual compensation within the range will be based on experience
We also offer quarterly variable compensation package (bonus) + benefits

Senior Manager, Public Relations

We welcome all applicants; however, preference will be given to candidates who are located or are willing to relocate to the Greater Vancouver Area.

About Specsavers

Welcome to Specsavers – where we're not just about eyewear and eyecare, we're a purpose-driven organization committed to changing lives through better sight. As a certified Great Place to Work, we take pride in our optometrist-owned and -led business model, providing quality eyecare and affordable eyewear to Canadians across the country.

Our journey began 40 years ago in the UK, with visionary optometrists Doug and Mary Perkins. Today, we support over 2,600 healthcare businesses spanning 11 countries in our network, passionately caring for more than 42 million patients and customers worldwide.

At Specsavers, we believe that access to quality eyecare should be a right, not a luxury. That's why we go above and beyond to transform the eyecare experience in Canada. With our advanced clinical equipment and an extensive range of affordable and high-quality eyewear, we're here to make a real difference in the lives of our customers.

But that's not all – we're also dedicated to fostering a positive, inclusive and supportive work culture. We strive to create an environment where our partners thrive while benefiting from the collective support and resources of our dedicated teams.

If you're passionate about making a difference, providing incredible care, and being part of a values and purpose-driven organization, join us on our journey to revolutionize the way Canadians experience eyecare. Together, we can change lives through better sight.

Purpose of the role

To enhance and protect the reputation of Specsavers through developing and delivering the PR plan for Canada in order to meet the objectives set out by the company.

Key Responsibilities

  • Day to day management of Specsavers' PR agency
  • Assist with the management of the PR budget including monthly reconciliations/ reforecasts
  • Assist with the development of the annual PR plan, ensuring it aligns with business goals and objectives, and work cross-functionally with key stakeholders to ensure the plan is successfully implemented
  • Brief the broader Marketing Team on all PR initiatives and respond to all briefs, ensuring cross functional collaboration as per the agreed ways of working process
  • Work with the Planning team on media integration opportunities and oversee editorial execution
  • Support strategic partnership plans with content as required
  • Oversee the planning and delivery of all brand experiences, activations, events and PR campaigns
  • Work closely with the broader Marketing Team and Product Team to maximise partnerships with designers and other third parties to produce inspiring and engaging content
  • Conduct and utilise research, insights, customer data and analytics to measure the effectiveness of PR and social media activities, inform decisions and make recommendations
  • Develop innovative and engaging audience-centric content and campaigns to drive commercial outcomes, inspire customer engagement and build brand equity
  • Identify opportunities for continual improvement to enhance Specsavers PR and social media performance with a focus on delivering improved efficiency and effectiveness
  • Assist with issues management as required
  • Work with other territories to share learnings and ideas and identify potential efficiencies to drive enhanced outcomes for the business
  • Act as a subject matter expert and provide general advice and counsel to stakeholders on PR best practice

What We're Looking For

Essential

  • Bachelor or post grad qualifications in a related field and at least 10 years' relevant experience
  • Proven experience in developing successful PR strategies aligned to business objectives, and planning/executing PR campaigns, brand experiences/ activations/events
  • Proven experience effectively managing stakeholders and agencies with the ability to influence, negotiate and collaborate to deliver mutual benefit
  • Effective communicator and strong leadership capability, with the ability to work cross functionally and convince others through persuasion and negotiation
  • Demonstrated ability to determine priorities, meet strict deadlines and effectively balance competing demands and the ability to work under pressure both independently and as a member of a team
  • A high degree of emotional intelligence with excellent interpersonal skills
  • Commercially astute with strong financial acumen and financial management experience, including preparing and managing budgets
  • Excellent written, verbal and interpersonal communication skills
  • Demonstrated capability to exercise sound judgment, initiative, diplomacy, tact and discretion and proven ability to handle information, and materials in a confidential and appropriate manner
  • Ability to think strategically and creatively solve problems

Nice to have

  • Experience within the retail, fashion or healthcare industries

Our Fellow 'Speccies' Enjoy

  • Generous vacation allotment and 1 paid volunteer day
  • 1 extra paid day off and an eyecare voucher on your birthday
  • RRSP matching
  • Quarterly performance bonus
  • Healthcare spending account
  • Health and dental benefits effective on your first day
  • Team and company social events

Our Values

  • Collaborative: We work together as one Specsavers to deliver our purpose
  • Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
  • Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
  • Compassionate: We care, support, and help each other
  • Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term

We hope that in applying with us, you value these things as well

Our Hybrid Work Model

Be part of the dynamic culture Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect and excel in our vibrant environment.

Equal Opportunity Employer

At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don't meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.