Analyst, Paid Social

2 weeks ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

What You'll Do

Reporting to the Manager, Paid Social, the Analyst, Paid Social will be responsible for establishing digital market capabilities within the organization in order to deploy personalized digital marketing campaigns. The Analyst, Paid Social will provide day to day technical and analytical support with key focus on campaign trafficking, reporting and analytics, and coordinating other digital campaign specific tasks as required. Manage external channel partner relationships and digital campaign operations.

  • Support execution of social marketing campaigns in various social buying platforms including but not limited to: campaign set up, ad trafficking, campaign, audience & creative insights and report generation as required.
  • Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management.
  • Assist in troubleshooting campaign delivery and pacing issues, support the team in addressing immediate issues.
  • Provide recommendations on tactics, audiences, placements and pacing for Paid Social marketing campaigns.
  • Gather and maintain record of all campaign specific documentation - brief, plan, blocking chart, creative and any other related materials.
  • Monitor in market performance and provide timely recommendations for improving campaign performance.
  • Use Analytics and attribution modeling to assess overall digital journey and holistic campaign performance.

What You Bring

  • 3+ years hands-on experience in Social platforms (Facebook, Instagram, Pinterest, Snapchat, TikTok, Reddit, etc)
  • Strong understanding of Dynamic Ads and Product Catalog requirements.
  • Working knowledge of digital analytics platforms such as Google Analytics
  • Understanding of data management platforms, including used cases and benefits.
  • Strong proficiency in Microsoft Office, notably Microsoft Excel.
  • Excellent customer service and account management skills.
  • Problem solver with the ability to analyze and prioritize to meet business objectives

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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