Senior Performance Marketing Manager

2 weeks ago


Canada Shopify Full time
About the role

The Growth team at Shopify is a group of individuals with diverse backgrounds, skill sets, and experiences but a common track record of driving significant business growth. We care about growing creative, collaborative people, and strong, capable teams.

The Senior Performance Marketing Manager sits within the Paid Social team in Growth. We have a cutting-edge, expanding Social program with high business impact & visibility, 8 figure budgets, and wide-open opportunity for continued, accelerated scaling.

In this role, you will work closely with your peers in Data Science, Design & Product to drive marketing innovation and experimentation. You'll be building, tracking and experimenting with paid social acquisition campaigns in many regions, with a specific focus on supporting our point of sale (retail) line of business.

In this role:

  • You will optimize Shopify's in house paid social program(s) to drive new, high-value retail merchants to the Shopify platform within our efficiency targets globally.
  • You will build in-platform campaigns, creative briefs and reporting for existing and future paid social programs
  • You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.
  • You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program.
  • Constantly benchmark, test, and evolve current marketing campaigns to ensure the delivery of the best ROI.

Qualifications

  • A proven track record (5+ years) in managing direct response campaigns within marketing media platforms, with specific experience on social media platforms (Facebook, TikTok, LinkedIn, Snapchat, Pinterest, Twitter)
  • A proven ability to analyze raw data and develop actionable insights related to marketing activity.
  • An understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
  • Experience building & running full funnel programs that meet efficiency targets including measurement strategy, creative strategy and tactic level strategy for all parts of the funnel.
  • Proven track record in managing large, complex, global performance marketing campaigns across multiple markets and paid social channels
  • Data visualization skills and the ability to translate complex data concepts into actionable insights.
  • Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.

If you also have experience with SQL, we definitely want to hear from you. You may not be able to write complex queries from scratch, but it would be awesome if you have a high-level understanding of databases and how to query them.



  • Canada Walmart Canada Full time

    CAN) Senior Manager, Yield Operations Walmart Connect page is loaded (CAN) Senior Manager, Yield Operations Walmart Connect Apply locations Mississauga, ON time type Full time posted on Posted 17 Days Ago job requisition id R-1842887 Position Summary... Senior Manager, Yield Operations We are looking to hire a Senior Manager, Yield Operations to join...


  • Canada Vidyard Full time

    At Vidyard, we make life easier for sellers, marketers and corporate communicators. Our video messaging tools, digital sales room platform, and other products are used by Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves. Vidyard is looking for a Senior...


  • Canada Vidyard Full time

    At Vidyard, we make life easier for sellers, marketers and corporate communicators. Our video messaging tools, digital sales room platform, and other products are used by Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves. About the Role Vidyard is...


  • Canada Fièra Cosmetics Full time

    Fièra Cosmetics is a rapidly expanding wellness and beauty brand dedicated to serving women over 40. We take pride in creating high-quality products that enhance beauty and confidence. Our commitment to exceptional customer service and giving back to the community has fuelled our explosive growth, and we have donated over 3 million meals, a number we are...


  • Canada BrandActive Full time

    BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation, marketing and operations and change management. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing brand and marketing dollars, BrandActive has what it...


  • Canada Vertiqal Studios Full time

    Vertiqal Studios is a media and entertainment company providing creative and curated content to some of the world’s largest brands. We are content creation and distribution experts: We leverage our in-house production team, JoyBox Studios, along with a robust Creator network to develop engaging content relevant to Gen Z and young Millennials. We then...


  • Canada Miller Thomson LLP Full time

    As a recognized national business law firm, we support, grow, and impact our communities through our work. We help entrepreneurs, companies, and professionals shape and build the Canadian economy. We provide the opportunity to influence the course of your career, community, and workplace with the support and backing of a national organization. You can...


  • Canada Cyderes Full time

    Cyderes (Cyber Defense and Response) is a pure-play, full life-cycle cybersecurity services provider with award-winning managed security services, identity and access management, and professional services designed to manage the cybersecurity risks of enterprise clients. We specialize in multi-technology, complex environments with the in speed and agility...


  • , , Canada Cyderes Full time

    Cyderes (Cyber Defense and Response) is a pure-play, full life-cycle cybersecurity services provider with award-winning managed security services, identity and access management, and professional services designed to manage the cybersecurity risks of enterprise clients. We specialize in multi-technology, complex environments with the in speed and agility...


  • Canada Canadian Agri-Marketing Association Full time

    Senior Marketing Specialist – FCL (16 month contract) March 12, 2024 Federated Co-operatives Limited (FCL) is hiring a Senior Marketing Specialist on a temporary basis for our Marketing & Communications team (term up to 16 months). The successful candidate will lead campaigns in agriculture and energy, contributing to strategic growth for our business....


  • Canada Retirement Concepts Full time

    ABOUT US: At West Coast Seniors Housing Management, we see our communities as a family and we are equally committed to our residents and our staff. We invest in the growth and development of our teams to actively participate in the creation of memories and moments that matter to our residents. Reporting to the Director, the General Manager (GM) is...

  • Marketing Manager

    3 days ago


    Canada Book Marketing Society Full time

    Simon & Schuster UK is one of the leading general book publishing companies in the UK and was named Publisher of the Year at the British Book Awards in 2022 and 2023. They also won Children’s Publisher of the Year in 2023. Based in London with sister companies in the United States, Canada, Australia and India, the UK division has four imprints: Gallery,...


  • Canada Cyderes Full time

    Cyderes (Cyber Defense and Response) is a pure-play, full life-cycle cybersecurity services provider with award-winning managed security services, identity and access management, and professional services designed to manage the cybersecurity risks of enterprise clients. We specialize in multi-technology, complex environments with the in speed and agility...

  • Manager, Data

    1 month ago


    Canada Fortra, LLC Full time

    Fortra is looking for an Account Based Marketing Lead to develop, support, and optimize the ABM strategy for multiple product lines. The ideal candidate will be results-oriented, data-driven, and provide creative solutions and ideas to help us meet our corporate growth goals. WHAT YOU'LL DO Develop and manage the account-based marketing strategy for...


  • Canada Shopify Full time

    About the roleWe are looking for a Senior Event Marketing Manager to help us continue to build and grow a world-class events engine that drives commercial business growth. You'll make this happen by designing and producing events that bring Shopify to life at trade shows, industry events, and through our own properties and experiences IRL. These initiatives...


  • Canada Stikky Digital Media Marketing Ltd. Full time

    Stikky Media is looking for a Junior Online Marketing Manager to join our growing team. As the Junior Online Marketing Manager you will work with the Senior Online Marketing Manager to develop and implement digital marketing strategies that drive business results for our clients. Requirements / Qualifications Data Minimum of 2 years of experience in...


  • Canada BrandActive Full time

    Our Company BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation, marketing and operations and change management. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing brand and marketing dollars, BrandActive...


  • Canada Canadian Imperial Bank of Commerce Full time

    Senior Manager, Brand Marketing page is loaded Senior Manager, Brand Marketing Apply locations Toronto, ON time type Full time posted on Posted 2 Days Ago job requisition id 2411254 We’re building a relationship-oriented bank for the modern world. You will have a primary focus on the strategic development and implementation of Brand-related...


  • Canada Dentalcorp Health Services LTD. Full time

    Senior Manager, Marketing & Web Analytics page is loaded Senior Manager, Marketing & Web Analytics Apply locations Toronto, Ontario time type Full time posted on Posted 3 Days Ago job requisition id JR11822 Who you are You are a driven and intellectually curious marketing and web analytics leader, with a strong desire to learn and drive growth by...


  • Canada Fièra Cosmetics Full time

    About UsFièra Cosmetics is a rapidly expanding wellness and beauty brand dedicated to serving women over 40. We take pride in creating high-quality products that enhance beauty and confidence. With a dynamic company culture, we are on a mission to revolutionize our industry. Our commitment to exceptional customer service and giving back to the community has...