Marketing and Advertising Specialist

2 months ago

Burnaby, British Columbia, Canada BC Liquor Stores Full time

About the BCLDB:

The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis, and operates the retails brands BCLIQUOR and BC Cannabis Stores.

The LDB is committed to government's goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page.

Liquor Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the daily operations of the 198 BCLIQUOR Stores. The Retail division develops and executes key strategies to drive business, creates systems and processes, and establishes daily retail procedures to maximize operational excellence, while upholding BCLDB's core values of service, relationships and results. Working in this vibrant, creative and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.

About this role:

Reporting to the Marketing & Advertising Manager, the Marketing & Advertising Specialist, provides management and coordination of monthly advertising programs through both digital and traditional media. This role works with both internal marketing teams and external vendors to manage creative development, ensure consistency, and obtain approvals. The role contributes to and executes the digital advertising plan and leads the coordination of related in-store marketing initiatives. The Marketing & Advertising Specialist works with the Marketing Analyst to conduct quantitative analysis of marketing and advertising initiatives, including Return on Investment (ROI).

A criminal record check is required.

Overtime work on weeknights/weekends as required to respond to urgent marketing and advertising issues (only for urgent matters or in anticipation of a big launch).

For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.

An eligibility list for permanent or temporary future opportunities may be established.

Position requirements:

Education and Experience:

Degree in marketing, business administration, communications, or a related field, with a minimum of 2 years of recent, related experience*.

OR

Diploma or a certificate in marketing, business or related program and a minimum of 3 years of recent* experience.

*Recent, related experience must be within the last 5 years and must include the following:

  • Managing and/or leading digital and traditional advertising programs, including creative development, content planning, coordination between digital and traditional advertising, and in-store marketing initiatives.
  • Managing in-store marketing programs and initiatives.
  • Communicating and/or partnering with cross-functional teams and store staff.

Preference may be given to candidates with experience in a large, geographically distributed retail organization.

Application instructions:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the position requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the attached Job Description. Applicants must meet the requirements as described below to be considered:

  • A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.
  • Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

For specific position-related enquiries, please contact Evelyn Chen, HR Advisor at

Only applications submitted using the BC Public Service Recruitment System on this website will be accepted. For more information about how to create or update your profile, please refer to the attached Application Instructions or refer to the Job Application page on the MyHR website. If you are experiencing technical difficulty applying for a competition, please send an e-mail to before the stated closing time, and they will respond as soon as possible to assist you.

Note: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.

Working for the BC Public Service:

The BC Public Service is committed to creating a diverse workplace to represent the population we serve and to better meet the needs of our citizens. Consider joining our team and being part of an innovative, inclusive and rewarding workplace.

This position is eligible for flexible work arrangements, such as a hybrid work combination of in-office and work-from-home, following the guidelines established for flexible workplaces.

The Indigenous Applicant Advisory Service is available to applicants that self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For guidance on applying and interviewing, please contact or

The BC Public Service is an award-winning employer and offers employees competitive benefits, great learning opportunities and a chance to engage in rewarding work with exciting career development options. For more information, visit What the BC Public Service Offers.

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