Senior Producer, Social/Audience Growth

3 weeks ago

Toronto, Ontario, Canada Canadian Broadcasting Corporation Full time
Position Title:
Senior Producer, Social/Audience Growth (English Services)

Status of Employment:
Temporary Long-Term (Fixed Term)

Position Language Requirement:
English

Language Skills:
English (First Official Language), English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
:59 PM

The CBC News Social/Audience Growth team is seeking a Senior Producer to help lead the journalists and editors who create social and video content for several platforms, including YouTube and TikTok.

Through assigning, vetting, and other editorial co-ordination, you ensure accuracy, balance, and compelling visual direction, on CBC News-branded social accounts. As a strong critical thinker, you make decisions and provide editorial guidance in line with the CBC Journalistic Standards and Practices and the overall digital news strategy.

You help drive the editorial agenda by reflecting audience trends and perspectives, champion inclusive programming and treatments that serve contemporary Canada, and innovate to reach new audiences on social channels. You prioritize the audience's needs; you inspire others to do the same.

You have deep experience and knowledge of social media strategies, metrics and innovative story treatments, with a proficiency in digital video storytelling and distribution. Collaborative work is vital in this role as you nurture relationships across the CBC News division to achieve shared goals. You strengthen our team with inclusive, creative ideas, and encourage open discussions.

You care about the people you work with and have a deep appreciation for different perspectives, opinions and experiences. You live and promote the values of diversity and an inclusive and respectful work culture.

This is a 12-month, full-time position, based in Toronto. The shift is primarily Monday to Friday p.m. ET with overtime as required.

Job responsibilities
  • Assign network social team. Help them focus content and tell stories in visually compelling ways.
  • Vet social content in video and text formats to meet the JSP and CBC News digital standards.
  • Conceive and encourage creative pitches.
  • Drive social programming decisions around breaking news, live coverage, and enterprise stories, with a priority on video storytelling.
  • Direct social rollout of projects, investigations and events.
  • Assist with training, staff development.
  • Liaise with CBC staff across the CBC News division.
  • Assist in creating, maintaining and communicating best practices.
  • Track, interpret and respond to metrics. Share what you learn with your colleagues.
Relevant skills
  • Minimum seven years recent experience in a social news environment.
  • Strong journalistic skills.
  • High-level knowledge of legal and ethical issues related to journalism.
  • University degree or equivalent.
  • Ability to assign, manage and motivate a highly collaborative team, co-ordinate with other departments in a productive manner, and mediate disputes as they arise.
  • Extensive knowledge of social media platforms including Instagram, Snapchat, YouTube, Facebook, Reddit, X and TikTok.
  • Extensive knowledge of audience-listening and metrics tools, such as CrowdTangle.
  • Substantial experience writing, copy editing, fact-checking and producing social content.
  • Experience and proven ability to package news stories in compelling and innovative ways.
  • Experience in producing news video optimized for digital properties.
  • Ability to manage large volumes of fast-moving information and ensure material is directed appropriately.
  • Ability to surface and validate user-generated content and story ideas on social media.
  • Excellent news judgment and ability to work effectively under 24/7 online newsroom deadline pressure.
  • Exceptional communication and interpersonal skills.
  • Leadership based on an open and inclusive mindset with a focus on elevating voices of colleagues.
  • Knowledge of style and Canadian Press style is an asset.
  • Use of social content schedulers for consistent and efficient distribution.
  • Photoshop or other image editing software.
  • Basic video editing.
Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:
Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Work Schedule:
Full time

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