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Specialist, Loyalty

2 months ago


Toronto, Ontario, Canada Bell Full time

Job Title: Specialist, Loyalty and Retention

Company: Bell

Bell is a leading Canadian telecommunications company that provides innovative digital solutions and seamless customer experiences. We're committed to advancing how Canadians connect with each other and the world.

As a member of our Consumer and Small Business team, you'll work across a portfolio of brands and solutions, meeting the connectivity needs of all customer segments in Canada. Our focus is on continuously improving the customer experience, making it more seamless, intuitive, and responsive.

Job Summary

We're seeking a highly skilled Specialist, Loyalty and Retention to join our Loyalty Team. In this role, you'll be responsible for improving customer loyalty through analysis of customer behavior and developing programs to reduce cancellations for customer segments. You'll lead key initiatives, develop strategies for customer retention, and work closely with business partners to implement initiatives.

Key Responsibilities
  • Complete analyses to identify loyalty improvement opportunities and build innovative strategies to provide the best customer service
  • Create and maintain reporting to present trends on monthly results and analyze performance of Loyalty programs
  • Leverage data to size project benefits and present strategies to executives to secure alignment and project funding
  • Work cross-functionally with various stakeholders to support the planning and execution of Loyalty projects, campaigns, and pricing strategies
  • Manage the treatment, communications, and reporting for groups of high-risk customers to maximize customer retention
Critical Qualifications
  • Strong aptitude to communicate ideas, influence others, problem solve, and analyze complex data sets
  • Ability to gather, organize, and manipulate data and turn results into insights, and insights into action
  • Display natural curiosity to challenge the status quo and capability to problem solve in unprecedented situations
  • Highly organized and able to manage multiple projects simultaneously and deliver on tight deadlines
  • Desire to continuously learn and ability to comfortably operate in an ever-evolving and fast-paced environment
  • Self-motivated, demonstrate initiative, have a strong desire to succeed, and possess a strong sense of accountability
  • University degree with a Business, Economics, Marketing, Statistics, and/or related discipline
Preferred Qualifications
  • Experience in analytics and strategy
  • 2+ years of experience in the telecommunications or similar industry

We value diversity and provide a supportive, inclusive community where all team members can succeed. At Bell, everyone belongs, and you'll feel valued, respected, and supported as you grow and reach your full potential.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know.