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Senior Manager, Mortgage Broker Channel Marketing

2 months ago


Toronto, Ontario, Canada BMO Full time

Senior Manager, Mortgage Broker Channel Marketing

BMO Financial Group is seeking a highly innovative and strategic leader to join our team as a Senior Manager, Mortgage Broker Channel Marketing. As a key member of our marketing team, you will be responsible for crafting and implementing marketing strategies to meet acquisition and customer satisfaction goals.

This is a brand new role in the organization, and we are looking for a self-starter with the ability to shape the strategy and execution plans for a Broker Channel Marketing. The ideal candidate will be a strong collaborator who builds positive relationships with others internally and externally, and has experience in all facets of Broker Channel marketing.

Key Responsibilities:

  • Develops a multi-year strategic marketing acquisition plan for a Mortgage Broker Channel
  • Drives marketing thought leadership and supports the business objectives related to a Mortgage Broker Channel
  • Develops a quick understanding of the business to produce effective and integrated marketing solutions
  • Helps determine business priorities and best sequence for execution of business/group strategy
  • Conducts independent analysis and assessment to resolve strategic issues
  • Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders
  • Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine
  • Implements changes in response to shifting trends

Marketing Communications & Events:

  • Creates, develops and executes marketing plans/strategies that are consistent with brand standards and align to strategic objectives
  • Develops, recommends and executes marketing plans for initiatives to include customer marketing and communications, integrated sales, promotion/incentive, acquisition/retention
  • Oversees/coordinates the development and distribution of marketing solutions for internal Sales Force, external customers and special events/conferences
  • Drives awareness of product solutions through highly targeted advertising (digital and traditional) and industry events
  • Supports industry partnerships and events, and the Sales team's learning objectives as well as collateral and presentation needs

Relationship Management:

  • Manages cross-functional relationships across business/groups to leverage opportunities and services
  • Acts as a liaison between the business/group and internal marketing functions in order to develop effective campaigns and ensure alignment
  • Acts as the day-to-day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions
  • Influences and negotiates to achieve business objectives

Budget Management:

  • Manages Mortgage Broker Channel budgeting
  • Onboards new suppliers

Qualifications:

  • 5+ years of experience in marketing positioning in a Mortgage Broker industry
  • Expert knowledge of Mortgage Broker Channel
  • Expert communication and event planning skills
  • Completed undergraduate degree in marketing, business, commerce, or a related discipline
  • You are a passionate leader, with a strong sense of self-direction
  • You have a strong ability to lead multiple and challenging work priorities, demands, and changes
  • You're a strong communicator, both in person and in writing
  • You have a proven ability to influence and collaborate effectively with stakeholders & partners
  • You're a customer champion with a desire to create the best customer experience
  • You've got razor-sharp problem-solving skills - you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
  • You're on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively
  • You can effectively use PowerPoint, Excel and Word

About BMO Financial Group:

BMO Financial Group is a leading financial institution with a long history of innovation and customer satisfaction. We are committed to creating lasting, positive change for our customers, our communities and our people. As a member of our team, you will be valued, respected and heard, and you will have more ways to grow and make an impact.

Why Join BMO?

We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.