Manager, Product Content

4 weeks ago

Calgary, Alberta, Canada FGL Sports Full time

What you'll do

As part of the Enterprise Content Management team at Canadian Tire Corporation, the Product Content Manager plays a critical role in improving content across various channels, brands, and companies. Reporting to the Associate Vice-President of Content Management & Technology, this position involves leading product content programs, ensuring efficient onboarding of products, and maintaining strong search-optimized content for our websites and digital customer experiences.

  • Lead the product content programs across SportChek, Atmosphere, Marks, and L'Equipeur for our website product pages and other marketing channels.
  • Lead the product onboarding across websites and work with cross-functional teams to ensure all products are ready for publishing on time and to standards.
  • Manage a team of Product Content Associate Program Managers, Product Copywriters, and the relationship with our third-party content providers and production partners.
  • Generate product onboarding and content scorecard reports to share with merchants and cross-functional teams.
  • Establish best practices and standards for product content by business and brand, optimizing resource allocation and budget efficiency.
  • Establish and maintain product content and copy style guides and establish product content guidelines for product suppliers.
  • Establish SEO best-practices for product copy and content with guidance from the SEO team.
  • Maintain SEO keyword library and track search rank for product pages across websites to maintain strong organic traffic.
  • Collaborate closely with cross-functional teams (Merchants, eCommerce, product suppliers) to promote process improvements and share best practices.
  • Constantly find solutions to complex problems around managing creative, content, and assets across a matrix organization and different companies.
  • Establish and maintain project schedules, plan resources, provide stakeholders project status updates, and keep project on time, on budget, and of high quality.
  • Continuously challenge the status-quo in the way we do things and find ways to be more efficient as a team and organization.
  • Identify opportunities and implement 'always-on' product content opportunities across Canadian Tire or for select banners or brands.

What you bring

  • 8+ years of experience working in content management, eCommerce content, digital or similar environment.
  • University education in communications, business/commerce, languages, or a related field is required.
  • Experience establishing and managing product content standards is required.
  • Strong experience in SEO best practices.
  • Strong experience process optimization and change management.
  • Experience with Product Information Management (PIM) and Product Content Management (PCM) solutions (e.g. Stibo STEP and Hybris CCV2) is an asset.
  • Experience with SEMrush, SEO Monitor, Google AdWords Keyword Planner or related SEO tools is a must.
  • Strong experience using Gen AI to generate and optimize product copy with the support of copywriters is a must.
  • Strong presentation, communication, and writing skills are required.
  • Ability to earn trust across different levels and multiple groups of a large organization.
  • Willingness to roll up your sleeves and do whatever is necessary - a general manager / owner mentality and an entrepreneurial drive.
  • A genuine ability to learn quickly and explore unfamiliar challenges.
  • A genuine love for the web, marketing, and content is a must.
  • Bilingual candidates are an asset (English and French).

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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