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Product Strategy Manager

4 months ago

Calgary, Alberta, Canada United Farmers of Alberta Co-operative Ltd. Full time

Position Summary:

Reporting to the Sr. Manager, Product Strategy & Merchandising, the Product Strategy Manager of Livestock Supplies is responsible for the management of the assigned category of products including profitability, sales, advertising, category planning, vendor negotiations, and product selection; for developing and managing their portfolio's overall product category strategy and direction for the UFA Agribusiness division.

The Product Strategy Manager will develop & implement their UFA product assortments, pricing strategies and promotional plans, as well as the merchandising direction to meet member-customer needs and deliver their portfolio's goals and financial objectives for the organization.

The Product Strategy Manager will apply best practices in category management to achieve the sales, margin & gross margin % budgets by developing key strategic vendor relationships, pricing strategies, product and inventory, promotion campaigns, and assortment plans.

Key Accountabilities:

  • Develop strategies for Product assortments, Pricing, Promotions and Merchandising Direction for specific categories and product segments to drive revenue & margin growth, deliver on UFA's business objectives and financial budgets.
  • Collaborate with internal partners and stakeholders to ensure category strategies and product plans are rolled-out to the business in an effective and efficient manner.
  • Create targeted promotional strategies and tactics for portfolio development, leveraging customer segmentation and category management principles to meet business and financial goals.
  • Develop the product category assortment strategy for each program and manage the portfolio's overall inventory productivity; through the product life cycle stages, aged-inventory levels and implement required actions as needed.
  • Develop, lead, and communicate the pricing strategies for each product category in the portfolio that will achieve expected business and financial objectives.
  • Lead, plan and communicate the implementation of major category business plans and initiatives:
  • Communicate product category strategies to vendors and supply chain partners to ensure appropriate forecasts are in place that will support business plans and improve UFA's financial productivity.
  • Work closely with cross-functional teams to communicate product segment and merchandising strategic direction to UFA's operational leaders.
  • Research marketplace trends involving product, customers, suppliers and competitors to identify new products, sourcing and business ideas to ensure our product category assortments and customer experience are best in class.
  • Gather market intelligence through formal and informal means to aid in the development of the overall business strategies and product portfolio performance.
  • Manage and optimize vendor relationships with respect to their product categories and assortments.

Partner with vendors regularly to focus on:

business growth, strengthen partnerships, improve cost of goods / payment terms / rebates / marketing co-op, and drive synergies across the business with a global approach.

Provide fact-based recommendations to the business stakeholders and senior management. Influence future purchases and/or risks for assortment strategies.

Initiate write and present strong business cases to support product and/or category opportunities or mitigate situational risks.

Participate in cross-functional corporate projects and initiatives as required.

Required Qualifications:

  • Degree in Business, Economics, Agriculture or related field and /or equivalent work experience
  • More than 10 years relevant experience with minimum 7 years' experience in retail category /product management
  • Experience in conducting market research, competitive analysis, and financial modeling to inform product decision-making.
  • Proven track record of successfully developing and executing product strategies that drive revenue growth and market expansion.
  • Familiarity with quality assurance processes and product compliance standards related to product categories.
  • Strong understanding of markets, trends, and member/customer needs, with the ability to translate market insights into actionable product plans
  • Proven track record to build strong relationships and work with cross-functional teams
  • Excellent communication and presentation skills, with the ability to collaborate effectively across cross-functional teams
  • Provide accurate and timely reporting to the business stakeholders to facilitate business opportunity discussions and strategy development.
  • Demonstrated ability to manage multiple projects simultaneously and prioritize tasks in a fast-paced, dynamic environment.
  • Proficiency in Microsoft Office Applications
  • Microsoft Dynamics experience an asset

Application Instructions:

External Applications:

Please send your cover letter and resume to and quote the posting number in the subject line.

Internal Applications:

Please email your resumes and Complete Form - Application For In-House Position, posting number, and forward to .

We thank all candidates for their interest, however only qualified candidates will be contacted for an interview.