Product Marketing Lead

2 weeks ago

Canada Shopify Full time
About the role

About Product Marketing at Shopify

Product Marketers lead our go-to-market initiatives for innovative new products, driving demand and adoption through product positioning, guiding the launch, and crafting the communication and narrative to turn products into cohesive solutions that are understood by merchants, developers, and partners.

About the role

We're hiring for multiple Product Marketing roles across a range of teams. The ideal candidate will have proven experience in product marketing with a technical product, and a knack for translating complex technical concepts into clear, impactful narratives. This person will be a creative, collaborative leader who brings energy and insight to deliver high-impact marketing strategies and narratives that deliver measurable results to the business.

Please note: this is a lead-level Individual Contributor (IC) role, and will not include people management responsibilities.

What you'll do:

  • Understand merchant needs, the product roadmap, and market trends across the holistic Shopify platform. Work collaboratively with cross-functional Product Marketers to understand the roadmap of adjacent teams and develop cohesive narratives around features that work seamlessly together.
  • Develop the product narrative and positioning that differentiates Shopify's product strategy, products, and features, and build the solution narratives
  • closely collaborate with Product Management, UX, Engineering, Marketing, Support, and Marketing Creative teams to establish distinct audience segments, shape our strategic narrative, craft messaging, launch products, and enhance awareness and engagement with developers, partners, and merchants.
  • Take ownership of creating successful campaigns for new products, features, and updates, actively collaborating with product teams to drive successful product launches, from go-to-market planning and execution, to driving ongoing product adoption
  • Collaborate with international teams to understand country-specific needs, feedback, and trends to inform positioning, messaging, and go to market approach
  • Produce compelling storytelling content for Merchant and Developer audiences, such as case studies, webinars, and blog posts, showcasing success stories, while highlighting the impact of our products
  • Partner with marketing channel owners to implement campaigns that enhance engagement and awareness within the merchant, developer and partner communities
  • Conduct research on target audiences, including their needs, motivations, market trends, and competitive offerings, to inform segmentation, narrative development, and go-to-market strategy
  • Leverage your understanding of our varied audiences, the technical details of Shopify's platform, our product roadmap and strategy, as well as market trends to play a key role in shaping the vision for future marketing campaigns and guiding the direction of product releases

Teams you could work on:

Checkout: the beating heart of Shopify, and the cash register for every merchant's business. This team builds features, tools, and APIs for both merchants and developers. On this team it's helpful to have a sense of adventure and curiosity, excellent writing and data analysis skills, some knowledge of the payments and compliance landscape, and experience marketing to developers.

Storefronts: this team drives the products and features used by merchants of all sizes, developers, partners and even some sales channels to build buyer facing experiences. It is used by merchants of all sizes, developers/partners, and some sales channels. Its work powers a ton of areas, including the Shop App, Hydrogen, and Custom Storefront SDKs.

Developer Core Build: the Shopify Core product is supported by a robust ecosystem of first- and third-party developers who solve critical problems for merchants. The mission of the Developer Core Build team is to provide tooling, capabilities, and infrastructure to make all commerce developers highly productive.

What you'll need to be successful in this role:

  • Previous experience in a B2B, product-led SaaS organization.
  • Experience with developer and merchant audiences, with the ability to connect with audiences at their level of expertise and understand their needs and motivations.
  • Excellence in the product marketing craft, such as positioning, messaging, data analysis, and go-to-market strategy.
  • Expertise in driving research, narrative development, and go-to-market strategy.
  • Proficiency in synthesizing complex product strategies into compelling, well-written narratives and actionable messaging for multiple audiences.
  • Knowledge of how narratives come to life in different marketing channels, such as web, social, email, and blogs.
  • Proven success in developing customer and developer-facing messaging and content, and leading successful product launches.
  • Ability to create strong partnerships with product, marketing, developers, and commercial teams.
  • Experience in managing senior stakeholder relationships.
  • Understanding of how to adapt product narratives and messaging for multiple regions globally.
  • Excellent written and verbal communication skills.
  • Intellectual curiosity and self-starting attitude, with a willingness to ask questions and use answers to bring clarity and direction to the greater team.
  • Ability to thrive in chaotic environments and make decisions quickly
  • 6+ years of experience in product marketing, marketing, or product management in technology companies.

Bonus points:

  • Previous experience with commerce platforms
  • Previous experience marketing to a developer community

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