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Director of Product Marketing and Strategy
2 months ago
Job Title: Associate Vice President, Product Marketing
Job Summary:
We are seeking an experienced Associate Vice President, Product Marketing to join our team at Smart Savvy + Associates. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive revenue growth and market leadership in B2B SaaS environments.
Key Responsibilities:
- Develop and execute product marketing plans that achieve business goals related to product and solution sales
- Create new opportunities for monetization from products and services by building the right messaging, positioning, packaging, and pricing
- Refine and establish pricing and packaging strategies for all existing and new products, including new product launches, promotions, and deal desk approvals
- Map positioning and messaging to a content strategy aligned to the sales process, driving higher conversion throughout the funnel
- Ensure the development of effective product- and solutions-related training materials for staff and clients
- Improve operations by establishing clear objectives and key results aligned to business goals, tracking performance and deliverables to measure the team's impact, priorities, and productivity
- Understand the market through analysis, input from customer-facing teams, client segmentation, and competitive intelligence to generate insights about the target audience's needs, priorities, and challenges
Requirements:
- 10+ years of related product marketing and/or product management experience in B2B SaaS solutions
- Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively
- Proven experience working at the global level to capitalize on international markets and nurture markets at different levels of maturity
- Experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth
- Strong strategic planning, execution, and measurement skills
- Analyst relations experience is an asset
About Us:
Smart Savvy + Associates is a specialized recruitment agency dedicated to helping companies find and hire marketing, communications, and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, our team of recruiters have an in-depth understanding of these industries and work diligently to connect clients with best-in-class talent.