Web Analyst

Found in: beBee jobs CA - 1 week ago


Mississauga, Ontario, Canada Procom Full time
Web Analyst On behalf of our client in the Retail Sector, PROCOM is looking for a Web Analyst. Web Analyst - Job Description
Understand Ecommerce business requirements and objectives
Recognize the connection between business operations and analytics to influence business strategies and provide recommendations to enhance customer experience on website and app
Continuous engagement with internal and external stakeholders to assess their data needs, gather new requirements and help web analytics team to execute, QA and UAT tags
Build reports, manage custom dimensions, segments and goals in both Adobe Analytics and Google Analytics 4
Create detailed dashboards to deliver standardized reporting for site and campaign performance dictated by business objectives and KPIs
Manage tracking and reporting across ongoing digital marketing campaigns, including SEM, SEO, Display, Affiliate, Social Media, Email etc. Analyze and deliver measurable insights from web / digital marketing channels
Assist reporting stakeholders with advanced reporting and ensuring data accuracy in reports
Manage ad-hoc requests and proactively analyze marketing data for key findings
Complete data validation projects, and build data pipelines, ensuring high data accuracy and quality
Query large datasets within BigQuery to find insights
Work closely with developers to maintain standard practices for implementation
Support data tracking based on current digital design and framework and conduct tagging audits to ensure high data quality for end users
Ensure high data quality within web analytics reporting for both Adobe Analytics and GA4 and understand and reconcile differences between the tools
Provide support for training and reporting to internal stakeholders as required; enable other analysts to understand our existing reporting and to utilize data for their respective teams
Maintain clean documentation of existing and future analytics implementations adhering to organizational standards
Work with the web analytics team to foster a culture of data-driven decision making across e-commerce
Web Analyst - Mandatory Skills
Undergrad or master's degree in computer science, Business Analytics, Mathematics, Statistics, Marketing Analytics or related quantitative field
3+ years of extensive, hands-on experience implementing, debugging and reporting in Analytics Tools, with integrations to other tools for both website and native apps
Expert knowledge of Adobe Analytics/Omniture, Google Analytics 4
Expertise with generating reports and building dashboards in Adobe, GA 360/4, Report Builder, Data Feeds etc.
Expert knowledge of Microsoft Excel (advanced lookups, pivot tables)
Hands on experience with Google Marketing Cloud, Big Query and Data Studio
Advanced knowledge of floodlight tags and third-party tags
Proficient presenter and communicator
Experience in Ecommerce and Retail
Well versed with Application/Web Development lifecycle, Agile methodology and Altassian products
Basic knowledge of website implementation framework
Basic Knowledge of Javascript, JQuery, HTML, SQL, and CSS
Analytical with a drive to understand the relationships between data and activities; draw conclusions and use critical thinking to validate/verify output and to troubleshoot data
Eager to Learn new technology
Motivated self-starter with a strong attention to detail; be able to multi-task and prioritize competing requests in a fast-paced environment meeting all project deadlines while abiding by project management principles
Take initiative to propose analyses and reports, with a focus on continual optimization
Strong interpersonal skills with the ability to build relationships with other teams, collaborate and actively contribute to the Web Analytics team, as well as work independently
Excellent communication skills to communicate complex ideas and recommendations simply but without loss of rigor to key stakeholders in both written and verbal presentations
Web Analyst - Preferred Skills
Expertise with SQL, LookerML is preferred
Experience with dashboard and visualization tools (e.g. Tableau, Looker) considered an asset
Experience with data workflow tools such as Alteryx or KNIME is a plus
Web Analyst - Assignment Start Date ASAP - 11 months to start Web Analyst - Assignment Location Mississauga, ON - Work Hybrid
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