Market Manager

4 weeks ago

BasSaintLaurent, Canada bioMérieux Full time

Market Manager role in Canada requires expertise in market knowledge, customer segmentation, and commercial execution in the diagnostic field.

The Market Manager will partner with Global Marketing, Scientific & Clinical affairs and other cross-functional leads to demonstrate the impact of our solutions across the clinical, operational and economic needs of each target audience.

The role requires deep expertise in market knowledge, customer segmentation, value-based commercial solutions creation and commercial execution expertise in the diagnostic field.

Main responsibilities include:

  • Create commercial solution value offers that link to customer organizational objectives and market needs.
  • Monitor and translate Canadian market emerging trends into solutions development activities.
  • Create relevant customer communication/engagement tools to support access to senior decision makers.
  • Develop and implement goals, metrics and models to measure impact of specific marketing campaigns.
  • Develop strategic yearly plans and budgets.
  • Develop relationships with Key Opinion leaders and commercial decision makers.
  • Understand Regulatory and Legal aspects of product promotion.
  • Operationalize the launch plan.
  • Additional duties /responsibilities according to business needs.

Typical qualifications include:

  • Mid-level 5+ years of relevant multifunctional commercial experience product management/marketing/sales experience.
  • Experience in the diagnostics IVD industry preferred.
  • Results oriented; ability to design scalable solutions to address business questions and/or challenges.
  • Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results.
  • Strong customer-facing skills from needs identification to delivering executive business case presentation.
  • Ability to lead and effectively collaborate across multiple marketing and sales organizations.
  • Strong analytical skills, with proven track record of creativity in problem solving and customer needs resolution.
  • Proficient customer facing skills at a senior management level and the ability to deliver impactful executive presentations.
  • Process oriented to seek details and data to quantify impact of continuous improvement for customer operational performance.
  • Expert knowledge of the xxxx segment, its challenges & solutions.
  • Experience in a matrix organization and the ability to influence beyond lines of direct control.
  • Experience in leading multi-cultural teams and building relationships.
  • Ability to travel (25%).

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