Director, Website Strategy

4 weeks ago

London, Ontario, Canada StarTech Full time

Join the team as the Director, Website Strategy, reporting directly to our Chief Revenue Officer. In this pivotal role, you will spearhead the development and execution of a strategy aimed at elevating customer engagement on our website while streamlining their journey from initial research to conversion.

As a leader within our organization, you will orchestrate the planning, construction, and maintenance of our digital platform, ensuring alignment with our business objectives, user experience (UX) principles, and key industry benchmarks. Your responsibilities will extend to collaborating across departments, harnessing data-driven insights, and integrating cutting-edge technologies to enhance the website's efficacy as a conduit for deeper customer understanding and communication.

If you're passionate about leveraging your expertise to drive traffic, boost engagement, and optimize conversion rates through strategic innovation, we invite you to apply for this dynamic opportunity. Join us in shaping a digital landscape that not only meets but exceeds the evolving needs of our valued customers.

What you will be responsible for:

  • Develop comprehensive insight into company business model, initiatives, and website objectives.
  • Develop and execute strategic roadmap for organization's website(s) in alignment with overall business objectives, digital marketing, and merchandising goals.
  • Lead and mentor a cross-functional team to achieve website objectives effectively.
  • Define and prioritize website features, functionality, and enhancements based on user needs, market trends, and competitive analysis.
  • Collaborate with stakeholders to gather requirements, define project scope, and ensure timely, within-budget delivery of website initiatives.
  • Oversee website design and UX, ensuring consistency, accessibility, and usability across all platforms and devices.
  • Implement SEO strategies to enhance organic search visibility and drive traffic.
  • Utilize web analytics tools to monitor and optimize website performance and user experience.
  • Conduct A/B testing and optimization strategies to improve conversion rates and lead generation.
  • Stay updated on emerging technologies and trends in web development, UX/UI design, and digital marketing.
  • Manage vendor relationships, contracts, and budgets for website development and maintenance.
  • Ensure compliance with legal and regulatory requirements, including data privacy and accessibility standards.
  • Provide regular reports and strategic recommendations to senior management on website performance.
  • Drive website performance to enhance customer engagement and revenue generation.
  • Directly impact revenue growth, customer satisfaction, operational efficiency, and innovation.
  • Navigate diverse challenges requiring deep understanding of web development, UX/UI design, digital marketing, and strategic planning.
  • Solve problems with a blend of established solutions and innovative approaches to adapt to the evolving digital landscape.

Essential Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Computer Science, Information Technology, Digital Marketing, or a related field.
  • Experience and proven track record in leading website strategy initiatives and achieving measurable results is essential.
  • Strong understanding of web development technologies and methodologies.
  • Proficiency in SEO strategies and web analytics tools (e.g., GA4).
  • Proficiency in using Content Management Systems (CMS) such as, Kentico
  • Deep understanding of UX/UI principles and best practices.
  • Excellent leadership and team management skills help champion our One Team culture.
  • Project management experience, including prioritization and budget management.
  • Analytical mindset with the ability to derive insights from data.
  • Up-to-date knowledge of industry trends and emerging technologies.
  • Effective communication and stakeholder management abilities.
  • Vendor management and contract negotiation skills.
  • Knowledge of legal and regulatory requirements related to web compliance and security.

Preferred Qualifications:

  • Certification or specialized training in web development, SEO, UX/UI design, project management, or digital marketing is beneficial.

Benefits & Perks:

  • Comprehensive Benefit Plan and RRSP/401K/Retirement Savings Contribution Matching
  • Competitive Vacation Policy
  • Fitness Subsidy
  • Training and Development Program
  • Paid Charity Day and Regular Company Fun Events
  • Product Discount
  • Bonus Plan

About us

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 26 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2023 and for the 13th consecutive year. In 2022, was proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada's "Best Employers" as well as "one of Canada's fastest growing companies" for a ninth year in a row by "Profit 500".

is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

  • Director, Website Strategy

    2 weeks ago

    London, Ontario, Canada StarTech Full time

    Description : Join the team as the Director, Website Strategy, reporting directly to our Chief Revenue Officer. In this pivotal role, you will spearhead the development and execution of a strategy aimed at elevating customer engagement on our website while streamlining their journey from initial research to conversion. As a leader within our organization,...

  • Director Business

    2 weeks ago

    London, Ontario, Canada CARFAX Canada Full time

    At CARFAX Canada, we're more than just obsessed with cars. We're obsessed with data and using it to help millions of Canadians buy, sell and maintain cars - but you can learn that on our website . Let's talk about the sweet perks you'll get when working here (i.e. what you actually want to know): Some days you'll be taking in-house leadership training...

  • Director, Technology Risk Management

    2 weeks ago

    London, Ontario, Canada Info-Tech Research Full time

    Research Director - Industry (Manufacturing) Research & Advisory Full-Time Info Tech Research Group Head Office As a Research Director within the Industry (Manufacturing) team, you create and deliver client-driven, project-based, practical research and advisory services that helps Info-Tech Members drive measurable results in their organizations and...

  • Executive Director:

    2 weeks ago

    London, Ontario, Canada Prime Management Group Full time

    For over three decades, Changing Ways has led the charge in engaging men as servant leaders, collaborators, and relationship builders, partnering with organizations to combat violence against women. Through innovative counseling programs tailored to both genders, Changing Ways has cultivated safe homes and communities. Recognized as a beacon in its field,...

  • Creative Director

    2 weeks ago

    London, Ontario, Canada Northern Full time

    About NorthernHeadquartered in London, Ontario, Northern is an integrated digital solutions agency that specializes in helping leading Retail and Public Service brands navigate digital change. Leveraging our industry expertise and deep understanding of our clients' businesses, we collaborate to design, create, and enable tailored digital experiences that...

  • Director, Social

    2 weeks ago

    London, Ontario, Canada White Bay group Full time

    2 days ago Be among the first 25 applicants This full-service agency strives to do, and be the absolute best for their clients, reaching for the stars and never saying no- making the impossible, possible As the Marketing Director for our full-service marketing agency, you will play a pivotal role in driving the strategic direction and execution of marketing...

  • Director, Social

    2 weeks ago

    London, Ontario, Canada White Bay group Full time

    3 days ago Be among the first 25 applicants This full-service agency strives to do, and be the absolute best for their clients, reaching for the stars and never saying no- making the impossible, possible As the Marketing Director for our full-service marketing agency, you will play a pivotal role in driving the strategic direction and execution of marketing...

  • Director of Product, New Business

    2 weeks ago

    London, Ontario, Canada CARFAX Canada Full time

    Working HereAt CARFAX Canada, we're more than just obsessed with cars. We're obsessed with data and using it to help millions of Canadians buy, sell and maintain cars - but you can learn that on our website. Let's talk about the sweet perks you'll get when working here (i.e. what you actually want to know): Some days you'll be taking in-house leadership...

  • Director, Project Management

    2 weeks ago

    London, Ontario, Canada Western University Full time

    Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. The Western Communications team provides strategic advice to university senior leadership, faculty, staff...

  • Art Director

    2 weeks ago

    London, Ontario, Canada Sparks Marketing Communications Full time

    Art DirectorJoin our accomplished and growing team of exceptional marketers and ignite a rewarding career Sparks has locations in London, Ontario, Waterloo, Ontario and Vancouver, British Columbia, and we are seeking a talented and experienced Art Director to join our Creative teamThe Art Director is a visionary with a keen eye for design, a strategic...

  • Music Ministries Director

    2 weeks ago

    London, Ontario, Canada The Presbyterian Church in Canada Full time

    Position: Music Ministries DirectorReports to: The MinisterHours: 20 hrs/week with some flexibilityKey Responsibilities: The Music Ministries Director is responsible for using musical talents to the glory of God, leading music ministries at Oakridge Presbyterian Church (OPC). Oakridge Presbyterian Church currently has a blended style of worship service...

  • Director, Stakeholder Relations

    2 weeks ago

    London, Ontario, Canada Western University Full time

    Classification & Regular HoursHours per Week: 35Salary will be commensurate with experience.About WesternSince 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth....

  • Director, Social

    2 weeks ago

    London, Ontario, Canada White Bay group Full time

    This full-service agency strives to do, and be the absolute best for their clients, reaching for the stars and never saying no- making the impossible, possible As the Marketing Director for our full-service marketing agency, you will play a pivotal role in driving the strategic direction and execution of marketing campaigns for our diverse portfolio of...

  • Marketing Director

    2 weeks ago

    London, Ontario, Canada White Bay group Full time

    3 days ago Be among the first 25 applicants This full-service agency strives to do, and be the absolute best for their clients, reaching for the stars and never saying no- making the impossible, possible Join their ever-growing team, and work in a friendly, autonomous, and collaborative environment, which treats both clients, and staff like familyThe...

  • Director of Administration, Faculty of Education

    2 weeks ago

    London, Ontario, Canada Western University Full time

    Classification & Regular Hours:Hours per Week: 35Salary Grade: 18About Western:Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students,...

  • Executive Director

    2 weeks ago

    London, Ontario, Canada Chick-fil-A Full time

    Chick-fil-A, Inc., Founder S. Truett Cathy started the business in 1946, when he and his brother, Ben, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House). Through the years, that restaurant prospered and led Cathy to further the success of his business. In 1967, Cathy founded and opened the first Chick-fil-A restaurant in...

  • Director, Stakeholder Relations

    2 weeks ago

    London, Ontario, Canada Western University Full time

    Classification & Regular Hours Hours per Week: 35 Salary will be commensurate with experience. About Western Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural...

  • Director, Project

    2 weeks ago

    London, Ontario, Canada Academica Group Full time

    Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. Western creates, disseminates and applies knowledge for the benefit of society through excellence in...

  • Director of Sales

    2 weeks ago

    London, Ontario, Canada Medisca Pharmaceuticals Inc. Full time

    Brandt is currently seeking a Director of Sales - Trailers Eastern Canada located in our London Peterbilt location. This position is responsible for developing, managing and supporting sustained and profitable growth in sales of trailer products including heavy haul, specialty trailers. The Director of Sales will be responsible to maximize the sales, market...

  • Senior Director of Operations

    2 weeks ago

    London, Ontario, Canada Joe Johnson Equipment London Full time

    Senior Director of Operations LOCATION: The ideal candidate will reside within commuting distance to one of our branches (Canada or US)WORK ENVIRONMENT: OfficeTYPE: Full-time SUMMARY:The Senior Director of Operations will develop, implement, and analyze operational strategies that streamline processes and support the achievement of organizational goals.This...