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Director, Social

3 months ago

London, Ontario, Canada White Bay group Full time
3 days ago Be among the first 25 applicants This full-service agency strives to do, and be the absolute best for their clients, reaching for the stars and never saying no- making the impossible, possible As the Marketing Director for our full-service marketing agency, you will play a pivotal role in driving the strategic direction and execution of marketing campaigns for our diverse portfolio of

Strategy Development:
Lead the development of comprehensive marketing strategies tailored to meet the unique needs and objectives of each client. Serve as the primary point of contact for key clients, building strong relationships and providing strategic guidance and support.

Campaign Planning and Execution:
Oversee the planning, execution, and optimization of multi-channel marketing campaigns across digital, social, print, and other relevant platforms. Ensure campaigns are delivered on time, within budget, and meet performance targets.

Team Leadership:
Provide leadership and mentorship to a team of marketing professionals, including strategists, designers, copywriters, and digital specialists. Foster a collaborative and creative work environment that encourages innovation and excellence.

Performance Analysis and Reporting:
Utilize data-driven insights to evaluate campaign performance, identify areas for improvement, and make strategic recommendations for optimization

Industry Trends and Innovation:
Stay abreast of industry trends, emerging technologies, and best practices in marketing and advertising. Track expenditures, monitor project profitability, and provide transparent reporting to clients.

Collaboration and Cross-functional Integration: Work closely with other departments within the agency, such as sales, creative, and account management, to ensure seamless integration and alignment of marketing efforts with broader business objectives.

Bachelor's degree in Marketing, Communications, Business, or related field;
7 +years in a senior marketing role, preferably within a full-service marketing agency or similar environment.
Demonstrated success in developing and implementing integrated marketing strategies that drive business growth and achieve client objectives.
Analytical mindset with proficiency in data analysis and reporting tools.
Deep understanding of digital marketing platforms, technologies, and trends.
Proven track record of building and maintaining strong client relationships.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement
Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales
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