Vice President of Demand Generation

3 weeks ago


Greater Toronto Area Canada, Ontario Pender & Howe Executive Search Full time

Role: Vice President, Demand Generation

Industry: Software-as-a-Service (SaaS)

Location: Greater Toronto Area


Opportunity Overview:

The Vice President of Demand Generation, reporting directly to the Chief Marketing Officer, will play a pivotal role in shaping the organization’s global marketing strategy to achieve business objectives. This role involves crafting and executing comprehensive plans that drive awareness, engagement, and measurable business outcomes through digital platforms and integrated campaigns. The individual will oversee digital marketing efforts, including optimizing key channels such as SEO, paid advertising, social media, email, and content marketing, ensuring a robust lead pipeline and effective prospect nurturing.


A critical aspect of the role is leveraging data analytics to measure performance, refine strategies, and report on campaign success to executive leadership. Collaboration with sales, product, and customer success teams will ensure alignment in messaging and seamless progression from lead generation to conversion. The Vice President will also be responsible for leading a high-performing demand generation team, fostering a culture of accountability, innovation, and continuous improvement. Managing budgets and allocating resources strategically to maximize ROI are key components of this role, alongside staying attuned to emerging industry trends and technologies to maintain a competitive edge.


This position requires a hands-on, strategic thinker with deep B2B marketing expertise, a strong analytical mindset, and the ability to operate effectively in a fast-paced, dynamic global environment. The ideal candidate will bring a proven track record of delivering impactful marketing initiatives and scaling demand generation across diverse international markets, including EMEA and APAC.



  • Greater Toronto Area, Canada, Ontario Red Rover Recruitment Full time

    VP, Sales - Workplace SolutionsConfidential Search: Vice President, SalesOur client, a leader in delivering innovative and solutions-driven products for workplace environments, is seeking an experienced Vice President, Sales to drive measurable growth and strengthen dealer and distributor partnerships. This confidential search represents an exciting...


  • Greater Toronto Area, Canada, Ontario Reimer Associates Inc. Full time

    Our client is a major player in the Healthcare supply chain space.They are looking for a Vice President to lead their IT group, which includes supply chain solutions for clients using their systems.A good leader is a key requirement of this role. You will manage a large team who are responsible for network security, development of solutions for clients and...


  • Greater Toronto Area, Canada, Ontario LSP Recruit Full time

    LSP is pleased to partner with one of the world’s largest and most respected asset managers to recruit a Vice President for their Canadian capital raising team. This role is a unique opportunity to influence the firm’s growth by deepening and expanding relationships with top-tier institutional investors across Canada.The Vice President will be...


  • Greater Toronto Area, Canada, Ontario worktech180 Full time

    Are You Ready to Lead and Inspire?Regional Vice President | Greater Toronto AreaDo you have a proven track record of building high-performing sales teams and driving significant revenue growth? Are you a strategic leader with a passion for empowering others to achieve excellence? If so, this could be the next step in your career.I am searching for a dynamic...


  • Greater Toronto Area, Canada, Ontario Triton Canada Full time

    Position OverviewWe are seeking an experienced and strategic Vice President of Product to lead our software product development efforts. Reporting to the President, the ideal candidate will have a strong background in product management, B2B SaaS software development, agile methodology and leadership, with a proven track record of driving innovation and...


  • Greater Toronto Area, Canada, Ontario Triton Canada Full time

    Position OverviewWe are seeking an experienced and strategic Vice President of Product to lead our software product development efforts. Reporting to the President, the ideal candidate will have a strong background in product management, B2B SaaS software development, agile methodology and leadership, with a proven track record of driving innovation and...


  • Greater Toronto Area, Canada, Ontario Hays Full time

    Vice President, Industrial Development Your New CompanyOur client is a National Development organization dedicated to ambitious growth within the industrial sector. They are focused on developing a strong team and executing both current and future projects successfully, positioning themselves as leaders in the market.Your New RoleAs the Vice President,...


  • Toronto, Ontario, C6A, Ontario, Canada SearchLabs Full time

    About the Company Our client is an established and growing general contracting company based out of Toronto with decades of experience successfully building Institutional and Commercial projects in Southern Ontario. With a continuing increase in project load they are looking to add a seasoned Construction Manager or Vice President of Construction to head up...


  • Toronto, Ontario, Canada Disability Solutions Full time

    Vice President of Facility Management:We are seeking an experienced leader to join our team as Vice President of Facility Management. In this role, you will be responsible for overseeing the delivery of our facility management services, including custodial services, and leading our team of staff. You will work closely with clients to understand their needs...


  • Toronto, Ontario, C6A, Ontario, Canada Lakeshore Human Capital Inc. Full time

    We are pleased to be partnering with Ecclesiastical, a national specialty insurer to recruit for a newly created position - a Vice President, Casualty Underwriting, reporting to the Chief Underwriting Officer. Ecclesiastical is a privately-held company that offers challenging work, opportunity for advancement and a strong corporate culture. Our client has...


  • Toronto, Ontario, Canada Stonewood Group Inc. Full time

    At Stonewood Group Inc., we're on the lookout for an experienced leader to spearhead our supply chain operations as Vice President of Logistics. This is a high-visibility role that demands exceptional strategic thinking, innovative problem-solving, and strong collaboration with cross-functional teams.We're offering a highly competitive compensation package,...


  • Toronto, Ontario, C6A, Ontario, Canada Lakeshore Human Capital Inc. Full time

    We are pleased to be partnering with Ecclesiastical, a national specialty insurer to recruit for a newly created position - a Vice President, Property Underwriting, reporting to the Chief Underwriting Officer. Ecclesiastical is a privately-held company that offers challenging work, opportunity for advancement and a strong corporate culture. Our client has...


  • Greater Toronto Area, Canada, Ontario Hays Full time

    Your New CompanyThe client is a National Development organization dedicated to ambitious growth within the industrial sector. They are focused on developing a strong team and executing both current and future projects successfully, positioning themselves as leaders in the market.Your New RoleAs the Vice President, Industrial Development, this individual will...


  • Toronto, Ontario, Ontario, Canada Verrus Full time

    Vice President Exploration – Precious Metals ProducerWe are partnering with a North American-focused mining company to identify a seasoned Vice President of Exploration to lead its exploration and resource growth initiatives. This publicly traded, mid-tier precious metals producer has a strong portfolio of operating assets and exploration projects across...


  • Toronto, Ontario, Canada Aviso Wealth Full time

    OverviewAviso Wealth seeks an exceptional Vice President, Partnerships and Business Development to join our Direct Investing team. The successful candidate will lead sales strategy development, drive new business growth, and build strong relationships with our partners.


  • Toronto, Ontario, Canada ML6 Search + Talent Advisory Full time

    Job DescriptionThe Opportunity:We are seeking a highly experienced Regional Vice President Operations to oversee and drive operational excellence across our Eastern Canadian division. In this role, you will ensure that facilities meet or exceed goals in gross revenue, profit contribution, safety, quality, and efficiency.You will play a critical role in...


  • Toronto, Ontario, Canada ML6 Search + Talent Advisory Full time

    Overview: Our client, a global leader in recycling, is seeking an experienced Regional Vice President to oversee operational excellence across their Eastern Canadian division. As a strategic partner, you will drive growth, improve efficiency, and foster a culture of safety and continuous improvement.Salary Range: $180,000 - $250,000 per year, depending on...


  • Toronto, Ontario, C6A, Ontario, Canada ML6 Search + Talent Advisory Full time

    The Opportunity: Our client, a global leader in recycling is looking for a Regional Vice President Operations. In this role you will oversee and drive operational excellence across their Eastern Canadian division, ensuring that facilities meet or exceed goals in gross revenue, profit contribution, safety, quality, and efficiency. You will play a critical...


  • Toronto, Ontario, Canada Buckland Full time

    Buckland, a leading customs brokerage and trade managed solutions company, is seeking a Senior Vice President of Global Business Expansion to lead the growth strategy of the Buckland group of companies.The ideal candidate will have a proven track record of success in senior leadership roles within the customs brokerage and logistics industry, with a minimum...


  • Toronto, Ontario, C6A, Ontario, Canada Madison-Davis, LLC Full time

    A global bank located in Toronto looking to bring on board an “Vice-President, Corporate Compliance Advisory” to join their team. The role is currently in a hybrid schedule (3 days in the office per week).Responsibilities:•Manage the Corporate Compliance Department annual plan and calendar of activities and may assist with a variety of ongoing...