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Product Marketing Manager, Amazon Canada
3 months ago
Amazon Canada is seeking a Product Marketing Manager to lead marketing for on-site events, such as Holiday and Prime Day. You will leverage excellent cross-functional project management skills and a detailed eye for data to develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs touching all areas of the business. The ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping stakeholders updated on your progress—is critical to success in this position.
The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in merchandising and testing, demonstrated ability to drive website optimization and conversion in both mobile and online channels, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will collaborate and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape.
Key job responsibilities:
- Lead end-to-end marketing for CA retail events.
- Support marquee activations, including partnering with category and central teams to drive traffic.
- Track, measure, and report on channel results, contributing to business reviews regularly; Present strategy, learnings, and recommendations to senior leadership.
- Define and own goals, including data-driven recommendations on priorities.
- Be the voice of the customer for CA programs, by diving deep into consumer insights, competitive landscape, and driving recommendations that help how we deliver to customers.
- Develop mechanisms to communicate proactively and effectively with partner teams and senior leadership.
We are open to hiring candidates to work out of one of the following locations: Toronto, ON, CAN
BASIC QUALIFICATIONS- 3+ years of professional non-internship marketing experience
- Experience building, executing, and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience owning and driving large-scale cross-functional programs
- Experience in multivariate testing, in-app, and onsite
- Experience managing and measuring marketing performance in various channels
- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
- Knowledge of analytical reporting tools (i.e. Excel, Tableau)
- Experience managing external partners to develop marketing programs
