Senior Paid Media Specialist

5 days ago

Ontario Canada, Canada Acorn Strategy Full time

About the Job

At Acorn Strategy, we specialize in helping Shopify merchants achieve measurable growth through innovative digital marketing strategies. We are seeking a Senior Paid Media Specialist with expertise in Google Ads and Paid Social, particularly Meta Ads, to join our dynamic team. This role focuses on crafting and executing advanced e-commerce advertising strategies while driving tangible results for our clients. If you have a strong background in paid media management, an analytical mindset, and a passion for helping businesses grow, we’d love to connect with you.


Minimum Qualifications

  • 3-5+ years of experience managing Google Ads campaigns, particularly for e-commerce brands or Shopify merchants.
  • Proven expertise in Paid Social Advertising, with experience managing Meta Ads campaigns.
  • Strong strategic thinking and the ability to craft ROI-driven advertising plans tailored to client goals.
  • Exceptional communication skills, with the ability to present insights and strategies to clients clearly and persuasively.
  • Experience managing multiple client accounts simultaneously in a fast-paced environment.
  • Comfortable being on camera for client calls and internal meetings.


Preferred Qualifications

  • Experience working in a digital agency environment supporting small to medium-sized businesses (SMBs); familiarity with enterprise clients is a bonus.
  • Hands-on experience with Shopify or other e-commerce platforms and their unique advertising needs.
  • Advanced understanding of marketing funnels, conversion optimization, and campaign scalability strategies.
  • Proficiency with data analysis tools and tracking platforms like Google Analytics.
  • Relevant certifications in Google Ads (Search, Shopping, Display) and Meta Ads.


About the Role

As a Senior Paid Media Specialist, you will play a pivotal role in shaping and executing comprehensive paid advertising strategies for our e-commerce clients. Your primary focus will be on Google Ads and Paid Social campaigns, with a strategic approach to driving conversions, increasing ROI, and achieving measurable client growth.


Key Responsibilities

  • Strategy Development: Design and implement high-performance paid advertising strategies across Google Ads and Meta Ads tailored to the unique needs of e-commerce businesses.
  • Campaign Execution & Optimization: Launch, monitor, and optimize campaigns across search, display, shopping, and paid social platforms to maximize performance.
  • Client Partnership: Serve as the primary point of contact for clients, building strong relationships and understanding their goals, challenges, and KPIs.
  • Performance Analysis: Deliver detailed reports with actionable insights, helping clients understand campaign performance and areas of opportunity.
  • Collaboration: Partner with internal creative, design, and content teams to ensure ad creative aligns with campaign goals and client brand identity.
  • Trend Monitoring: Stay informed about the latest trends in paid media, e-commerce, and platform updates to continually refine client strategies.


Why Join Acorn Strategy?

  • Collaborate with a passionate and experienced team of e-commerce professionals.
  • Work with a diverse range of Shopify merchants across various industries.
  • Fully remote position with flexible working hours and an emphasis on work-life balance.
  • Professional growth opportunities in digital marketing and paid media.
  • A collaborative, supportive team environment with regular leadership touchpoints.
  • Three-weeks of paid vacation per year
  • 15 days PTO per year
  • Fully remote


If you’re excited to lead strategic paid media initiatives and make a tangible impact on the growth of e-commerce brands, we’d love to hear from you.


Apply today to join the Acorn Strategy team

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