Senior Retail Channel Marketing Specialist

2 weeks ago

Markham Ontario, York region, Canada ASUS Full time

ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers, and smartphones.


ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, IF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.


DESCRIPTION

Reporting to Manager of Channel Marketing, the Channel Marketing Manager/Specialist for the System Business Group drives winning marketing programs to increase ASUS’ market share in Canada. The Channel Marketing Specialist will be responsible for developing and executing marketing strategies for various retail channels. The Channel Marketing Specialist will work closely with sales, product management, channel partners, marketing, and other cross-functional teams to drive brand awareness, revenue and increase market share for the company; drive, grow and expand B2C sales through programs, MDF activities, joint promotions, trainings/events, and other opportunities.


Responsibilities


The responsibilities and essential job functions include but are not limited to the following:

  • Develop and implement in-store marketing strategies and initiatives to increase foot traffic, drives sales, and enhance brand visibility within the retail channel.
  • Manage and execute the cross-functional implementation of the channel marketing plan
  • Work closely with the creative team to develop compelling visual merchandising displays, signage, and POS materials that align with ASUS brand guidelines.
  • Train and educate retail store staff on new products, promotions, and marketing initiatives.
  • In-store channel marketing execution and optimization including merchandizer management, quality control management.
  • Liaise with ASUS team members and various business partners to ensure ASUS creative is compliant with partner funding requirements.
  • Conduct periodic reviews of the budget plan, adjusting and revisions as needed to align with changing business priorities and market conditions.
  • Monitor and evaluate the performance of in-store marketing campaigns, promotions, and visual merchandising efforts.


QUALIFICATIONS

Required Skills & Abilities

A clear understanding of brand marketing strategy and 360-degree marketing tactics.

Team player with ability to collaborate effectively with various stakeholders and build business partnerships

Knowledge of the process and creation of merchandising solutions in-store and online

Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology preferred

Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines

Positive, results-oriented attitude and a love of learning new things

Fluent in English

Required Experience

  • Bachelor's Degree in a related field
  • 2-5 years of marketing experience working in a fast-paced marketing environment, preferably in the PC/ gaming industry or agency experience.
  • Proven experience in retail marketing, preferably in a similar in-store channel marketing role.
  • Flexibility to travel to retail locations as needed.
  • Experience in consumer electronics or PC industry is a plus
  • Ability to work independently and set priorities while being a team player

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