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Marketing Manager

2 months ago

Markham Ontario, York region, Canada ASUS Full time

ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers, and smartphones.


ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, If Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies.

Job Description Overview:

The Marketing Manager’s role is to facilitate and execute Product & Channel Marketing GTM (Go-to-market) strategy and day-to-day operation, perform marker research and analysis, as well as co-working other marketing team for campaign execution.

Lead channel and vertical market marketing and execution strategy to increase ASUS’ market share in Canada. The Marketing Manager will assist in defining channel marketing strategy, develop, and execute demand generation programs, and create marketing tools to aid the sales process. The Marketing Manager will establish alignment with internal marketing, sales, and product management teams as well as build influence across the key stakeholders.

Essential Duties and Responsibilities:

  • Facilitate product marketing strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability and preference
  • Establish a scalable curation process to identify opportunities, across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style and tone.
  • Work with social and digital production teams to project manage cross channel content marketing programs and content optimization efforts.
  • Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content.
  • Collaborate with internal stakeholders to manage MDF with a critical eye on ROI and its end to end process including creation of MDF plans, approvals, briefing and content creation, and POE collection/approval
  • Execute marketing plans (owned or paid) with KPIs in mind, analyze results and optimize
  • Develop channel-wide demand generation campaigns or programs, promote to external stakeholders, and track results
  • Be knowledgeable in the hardware / product range and marketing requirements
  • Be responsible for managing the marketing budget and approval processes
  • Maintain good attendance and punctuality
  • May be required to perform other duties from time to time.


Knowledge and Skills:

  • Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
  • Excellent written and verbal communication skills in English


Required Qualification:

Years of Education

Bachelor’s Degree in Marketing or any related fields


Work Experience

3 – 5 years of Product Marketing Experience


Working Conditions:

  • Office Only: Typically works in an office environment
  • Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
  • May involve travel to meeting events and conventions from time to time