Senior Business Analyst

3 weeks ago


Toronto Ontario, Ontario, Canada Resonaite Full time

Our client in the professional services sector is looking for a contract based Business Analyst with experience in data-driven customer journeys in financial services sector.


Location: Hybrid 2d - 3d/week Toronto

Duration: 5 months + extension option


Responsibilities

  • Customer Data Analysis: Analyze customer data to identify patterns and insights that inform and tailor business automation rules for marketing efforts.
  • Stakeholder Collaboration: Engage with stakeholders to gather and document business requirements, ensuring that personalization strategies align with and support business goals within the MarTech stack, while also identifying technology gaps and requirements.
  • Testing and Optimization: Lead the development of testing agendas for personalization capabilities, analyze results, and synthesize recommendations to optimize initiatives.
  • Project Documentation and Reporting: Maintain project documentation and generate reports to track the performance of personalization initiatives, identifying optimization opportunities across the organization.
  • Cross-Functional Collaboration: Collaborate with Marketing, IT, Business, and Data departments to integrate personalization initiatives, ensuring they are technically feasible and effectively implemented.


Requirements:

  • 5+ years experience in Proven experience in customer data analysis and identifying insights for marketing automation.
  • 5+ years experience with martech stack and ability to document business requirements and align them with business goals and technology capabilities.
  • Experience with Adobe, Salesforce, Braze, and Azure DevOps (ADO) for journey and funnel analysis.
  • Strong project management skills, including business casing, testing personalization capabilities, and analyzing results.
  • Excellent written and verbal communication skills for stakeholder engagement and project documentation.


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