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Director of Technology and Data Management
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Director of Technology and Data Management
1 month ago
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Global Media Analytics Manager
3 months ago
Key responsibilities:
- Advance our understanding of campaign performance and customers’ full journey engagement with Lenovo
- Develop and manage a learning agenda, conduct A/B testing and identify opportunities to improve media performance
- Consider application of all insights and learnings to other audiences, campaigns and geos
- Represent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functions
- Ensure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performance
- Examine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward Lenovo
- Identify major learning territories; develop hypotheses, approaches and roadmap for pursuit
- Brief marketing, media and agencies on test objectives, methodology, requirements and timing
- Effectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiatives
- Generate case studies to be shared with stakeholders at all levels, across business groups and geos
- Help us leverage our 1P customer data across commercial and consumer business units
- Ensure that new learnings are appropriately applied across business groups and geos
Basic Qualifications:
- 4+ years’ experience in measurement and analysis, related to marketing and media
- Heavy digital experience – display, audio, video, social, search
- Experience working within a very large, fast-moving organization with many internal and external stakeholders
- Exceptional analytical, problem-solving, critical thinking, and data visualization skills
- Multi-tasking, prioritizing, and managing time
- Taxonomy implementation
- Marketing/media metrics across a full array of channels and tactics
- Ad tech: ad serving, DSPs/DMPs, social media analytics/insights, etc.
- Ideally, Adobe Audience Manager
- Survey-based research: brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)
- Marketing and media mix analyses
