Customer Relationship Management Manager
2 days ago
Join our growing team as a CRM Manager and help us enhance customer engagement, build loyalty, and drive retention. You’ll lead CRM strategies, manage data-driven campaigns, and collaborate with clinics to achieve business goals. This role will require three days of work in the office in Vaughan, Ontario.
Key Responsibilities
CRM Strategy & Execution
- Develop and execute strategies to grow and retain our customer base.
- Oversee the CRM database to track pipeline reports, sales opportunities, and performance metrics.
- Implement tools and workflows to improve customer relationship management across clinics.
Performance Analysis
- Track and analyze CRM KPIs to support clinics in achieving their goals.
- Provide monthly forecasts and campaign performance insights to improve ROI.
Customer Engagement
- Design and execute loyalty and referral programs.
- Manage email marketing campaigns, focusing on audience segmentation and personalized content.
Advanced Personalization
- Use data analytics to create tailored customer journeys and refine segmentation strategies.
- Deliver personalized marketing content based on customer behavior and preferences.
Collaboration & Campaign Optimization
- Work with clinic managers, marketing, and other teams to ensure consistent messaging across all channels.
- Use A/B testing and analytics to continuously improve campaigns.
Digital Integration & Clinic Support
- Partner with the E-commerce team to integrate CRM with digital platforms.
- Provide training and support to clinics to maximize CRM system adoption.
- Assist with the rollout of new CRM tools and clinic events.
Key Qualifications
- Bachelor’s degree in marketing, Business Management, or a related field from a reputable institution
- Minimum of 4 years experience in CRM management, ideally in a related industry.
- Strong proficiency in Salesforce and the MS Office suite
- Proven experience in data extraction, analysis, and the creation of data-driven campaigns.
- Analytical and detail-oriented, with demonstrated expertise in data-processing software such as Excel.
- Strong project management and organizational skills, including ability to prioritize, multi-task, and maintain attention to detail in a fast-paced environment.
- Excellent communication and interpersonal skills, with a history of leadership and team building.
- Experience developing and managing training programs and customer engagement strategies.
- Proven ability to track metrics, perform market research, and develop actionable insights.
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