Customer Relationship Management Manager

2 days ago


Vaughan Ontario LJ, York region, Canada fishRecruit Inc. Full time

Join our growing team as a CRM Manager and help us enhance customer engagement, build loyalty, and drive retention. You’ll lead CRM strategies, manage data-driven campaigns, and collaborate with clinics to achieve business goals. This role will require three days of work in the office in Vaughan, Ontario.


Key Responsibilities


CRM Strategy & Execution

  • Develop and execute strategies to grow and retain our customer base.
  • Oversee the CRM database to track pipeline reports, sales opportunities, and performance metrics.
  • Implement tools and workflows to improve customer relationship management across clinics.


Performance Analysis

  • Track and analyze CRM KPIs to support clinics in achieving their goals.
  • Provide monthly forecasts and campaign performance insights to improve ROI.


Customer Engagement

  • Design and execute loyalty and referral programs.
  • Manage email marketing campaigns, focusing on audience segmentation and personalized content.


Advanced Personalization

  • Use data analytics to create tailored customer journeys and refine segmentation strategies.
  • Deliver personalized marketing content based on customer behavior and preferences.


Collaboration & Campaign Optimization

  • Work with clinic managers, marketing, and other teams to ensure consistent messaging across all channels.
  • Use A/B testing and analytics to continuously improve campaigns.


Digital Integration & Clinic Support

  • Partner with the E-commerce team to integrate CRM with digital platforms.
  • Provide training and support to clinics to maximize CRM system adoption.
  • Assist with the rollout of new CRM tools and clinic events.


Key Qualifications


  • Bachelor’s degree in marketing, Business Management, or a related field from a reputable institution
  • Minimum of 4 years experience in CRM management, ideally in a related industry.
  • Strong proficiency in Salesforce and the MS Office suite
  • Proven experience in data extraction, analysis, and the creation of data-driven campaigns.
  • Analytical and detail-oriented, with demonstrated expertise in data-processing software such as Excel.
  • Strong project management and organizational skills, including ability to prioritize, multi-task, and maintain attention to detail in a fast-paced environment.
  • Excellent communication and interpersonal skills, with a history of leadership and team building.
  • Experience developing and managing training programs and customer engagement strategies.
  • Proven ability to track metrics, perform market research, and develop actionable insights.


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