Veterinary Category Insights Manager

1 month ago


Guelph Ontario LE, Durham region, Canada Mars, Incorporated and its Affiliates Full time

Job Description:

The Vet Category Manager will leverage market/category insights to support the development of our strategic focus. At the same time, they will collaborate externally (key customers, suppliers, data providers, etc.) to support the overall business to address both current and future needs. Internally, this associate will work across the sales team and cross-functionally to support the measurement and implementation of various initiatives.

What are we looking for?
  • University Degree or College diploma in related field.
  • 3+ years of working with syndicated data (e.g., ImpactVet/Nielsen/Animalytix) developing templates and completing analysis.
  • Microsoft Office (Intermediate/Advance).
  • Sales experience an asset.
  • Data Science or Data Analytics background an asset.
  • Veterinary experience an asset.
  • Strong verbal and written communication skills.
What will be your key responsibilities?

Sales Strategy:

  • Leverage insights to drive development of business strategy with multiple stakeholders.
  • Ensure a broad reaching approach to gather and leverage relevant market/competitive insights to drive decisions.
  • Partner with key customers to ensure that both current/future business needs are clearly identified.

Category Insights:

  • Ongoing analysis of category trends. Develop recommendations to support category growth principles.
  • Maintains awareness of developments within the clinic and competitive environment.
  • Supports category account scorecard process and deployment.
  • Assist in developing selling stories to help drive Trade Marketing programs and/or category growth initiatives.
  • Conducts pre and post campaign analysis to evaluate ROI and effectiveness of specific large-scale category growth programs (e.g. customer segmentation).
  • Integrates recommendations from Category Analysis into key stages of the Planning process (e.g., Business Reviews, Environmental Assessment, Category Growth initiatives etc.).

In-Clinic Execution:

  • Support execution behind key business objectives both within and outside of clinics.
  • Provide tools and resources that continue to build upon our partnerships to drive overall category growth.
  • Leverage well defined KPI and ROI analysis to both assess and course correct as needed.
  • Ensures proper assortment through data/category insights to optimize.
  • Working directly with key customers to solve business challenges.

Database Management:

  • Lead relationship with data providers to ensure that business needs are being met and there is a high degree of data integrity (e.g. Agdata/ImpactVet).
  • Responsible for developing expertise in sourcing, capturing and reporting on external metrics that are key indicators to both past and future performance trends impacting the veterinary sector.
  • Work with internal/external resources to manage data on an ongoing basis, as our business changes, and deliver timely and fully validated reporting to key stakeholders with predictable frequency (e.g. Springboard).

Quality:

  • Adhere to applicable Quality and Food Safety Policies and Quality Management System requirements to ensure compliance to MARS standards.
  • Demonstrate a quality culture in actions, words, and spirit.
What can you expect from Mars?
  • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
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